Maoxin Han
Biographic Data
| ID | 6629315 |
|---|---|
| NAME | Maoxin Han |
| GIVEN NAMES | Maoxin |
| FAMILY NAME | Han |
| SIGNATURE | HAN M |
| AFFILIATIONS | Xi'an Jiaotong University |
| ORCID | 0000-0001-7656-8856 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Unlocking the power of multidimensional ratings
Purpose Prior papers have not fully examined the relationship between multidimensional (MD) ratings and review helpfulness, which may limit the potential of MD ratings in mitigating information asymmetry. Thus, leveraging signaling theory and cued recall, we analyzed the direct and indirect impacts of MD ratings on review helpfulness and subsequently derived corresponding design guidelines. Design/methodology/approach We adopted a multiple mediat…
How does mobile device usage influence review helpfulness through consumer evaluation? Evidence from TripAdvisor
Examining the effect of reviewer expertise and personality on reviewer satisfaction
No prominent works on this page.
Examining the effect of reviewer expertise and personality on reviewer satisfaction
How does mobile device usage influence review helpfulness through consumer evaluation? Evidence from TripAdvisor
Unlocking the power of multidimensional ratings
Purpose Prior papers have not fully examined the relationship between multidimensional (MD) ratings and review helpfulness, which may limit the potential of MD ratings in mitigating information asymmetry. Thus, leveraging signaling theory and cued recall, we analyzed the direct and indirect impacts of MD ratings on review helpfulness and subsequently derived corresponding design guidelines. Design/methodology/approach We adopted a multiple mediat…
Digital Marketing and Social Media (3 works) · Knowledge Management and Sharing (3 works) · Psychology (3 works) · Social Psychology (3 works) · Cognitive psychology (2 works) · Computer Science (2 works) · Extant taxon (2 works) · Mediation (2 works) · Technology Adoption and User Behaviour (2 works) · Applied Psychology (1 work)