Harsha Gangadharbatla
Biographic Data
| ID | 6640467 |
|---|---|
| NAME | Harsha Gangadharbatla |
| GIVEN NAMES | Harsha |
| FAMILY NAME | Gangadharbatla |
| SIGNATURE | GANGADHARBATLA H |
| AFFILIATIONS | University of Colorado System |
| ORCID | 0000-0002-7461-3366 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 4 |
| WORKS AS AUTHOR | 5 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2005 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Introduction to the Special Issue on sustainability in luxury and fashion brand advertising
Sustainability has emerged as a defining tension within contemporary luxury and fashion advertising. Major luxury houses and fashion retailers are increasingly centering sustainability within their
Individual and personality factors that explain selfie behaviors
Among the artifacts of the increasingly digital and social media-saturated world we live in is the rise and proliferation of selfie phenomenon. This study is designed to provide empirical evidence in support of, and to quantify the effect size of, the personality and individual-level factors frequently mentioned in literature as the drivers of selfie behaviors. Results indicate that all of the variables considered in this study — age, gender, tim…
Antecedents and consequences of binge-watching for college students
Binge watching is a popular practice among college students. While there has been an increased interest in better understanding the phenomenon of binge watching, there has not been an effort to model the antecedents and consequences of binge watching for college students. The current study adopts a mixed method (focus group and survey) approach to propose a model for antecedents and consequences of binge watching and test the hypotheses that link…
Perceived Greenwashing
Organizational Virtual Communities
One type of virtual community that has emerged prominently within the commercially-driven marketing research industry is the online panel. Online panels are opt-in, informed consent, privacy-protected subject pools recruited for Web-based research. Unlike virtual communities forged from interpersonal motivations, online panels represent a community of participants who have agreed to provide information at regular intervals over a period of time. …
Organizational Virtual Communities
One type of virtual community that has emerged prominently within the commercially-driven marketing research industry is the online panel. Online panels are opt-in, informed consent, privacy-protected subject pools recruited for Web-based research. Unlike virtual communities forged from interpersonal motivations, online panels represent a community of participants who have agreed to provide information at regular intervals over a period of time. …
Organizational Virtual Communities
One type of virtual community that has emerged prominently within the commercially-driven marketing research industry is the online panel. Online panels are opt-in, informed consent, privacy-protected subject pools recruited for Web-based research. Unlike virtual communities forged from interpersonal motivations, online panels represent a community of participants who have agreed to provide information at regular intervals over a period of time. …
Perceived Greenwashing
Antecedents and consequences of binge-watching for college students
Binge watching is a popular practice among college students. While there has been an increased interest in better understanding the phenomenon of binge watching, there has not been an effort to model the antecedents and consequences of binge watching for college students. The current study adopts a mixed method (focus group and survey) approach to propose a model for antecedents and consequences of binge watching and test the hypotheses that link…
Individual and personality factors that explain selfie behaviors
Among the artifacts of the increasingly digital and social media-saturated world we live in is the rise and proliferation of selfie phenomenon. This study is designed to provide empirical evidence in support of, and to quantify the effect size of, the personality and individual-level factors frequently mentioned in literature as the drivers of selfie behaviors. Results indicate that all of the variables considered in this study — age, gender, tim…
Introduction to the Special Issue on sustainability in luxury and fashion brand advertising
Sustainability has emerged as a defining tension within contemporary luxury and fashion advertising. Major luxury houses and fashion retailers are increasingly centering sustainability within their
Psychology (4 works) · Social Psychology (4 works) · Business (3 works) · Advertising (2 works) · Computer Science (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Environmental Sustainability in Business (2 works) · Impact of Technology on Adolescents (2 works) · Political science (2 works) · Public relations (2 works)