Organizational Virtual Communities
Exploring Motivations Behind Online Panel Participation
Bibliographic Data
| ID | 12449000 |
|---|---|
| Authors | Terry Daugherty (0000-0001-9347-4544, The University of Texas at Austin, corresponding author), Wei-Na Lee, Wei‐Na Lee (0000-0002-2471-0547, The University of Texas at Austin), Harsha Gangadharbatla (0000-0002-7461-3366, The University of Texas at Austin), Kihan Kim (0000-0003-1912-2756, The University of Texas at Austin), Sounthaly Outhavong |
| Year | 2005 |
| Volume | 10 |
| Issue | 4 |
| Pages | 00-00 |
| Publication date | 2005-07-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Computer-Mediated Communication (JOURNAL) |
| Journal identifiers | ISSN: 1083-6101 • E-ISSN: 1083-6101 |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1111/j.1083-6101.2005.tb00272.x |
| OpenAlex | W1976083980 |
| Language | EN |
| Citations received | 8 |
| References cited | 23 |
One type of virtual community that has emerged prominently within the commercially-driven marketing research industry is the online panel. Online panels are opt-in, informed consent, privacy-protected subject pools recruited for Web-based research. Unlike virtual communities forged from interpersonal motivations, online panels represent a community of participants who have agreed to provide information at regular intervals over a period of time. This study presents and tests a theoretical framework governed by the functional theory of attitude that serves to explain motivations for online panel participation. Analysis of data from a survey administered to an online panel (N=1,822) indicates that a person's attitude toward joining an online panel will vary by his or her source of motivation, and that an online panel is capable of evoking a sense of community despite the lack of social interaction among members
Advertising · Business · Internet privacy · Interpersonal communication · Online community · Online participation · Panel data · Panel discussion · Panel survey · Political science · Public relations · Sociology · Structural equation modeling · The Internet · Virtual community · World Wide Web · Computer Science · Digital Marketing and Social Media · Nonprofit Sector and Volunteering · Psychology · Social Psychology · Technology Adoption and User Behaviour
Sense of Community and Community Participation
The Reader-to-Leader Framework
Unveiling knowledge quality, researcher satisfaction, learning, and loyalty
Adoption and Use of Computer-Based Voice Over Internet Protocol Phone Service
Online Word-of-Mouth (or Mouse)
The Mediating Role of Knowledge and Efficacy in the Effects of Communication on Political Participation
Mobile voice communication and loneliness
On the Creative Edge
The psychology of attitudes
A social influence model of consumer participation in network- and small-group-based virtual communities
Attitude Structure and Function
Virtual Community Attraction
A Typology of Virtual Communities
Face-to-Face and Computer-Mediated Communities, A Comparative Analysis
Information Privacy in the Marketspace
Can Functions Be Measured? A New Perspective on the Functional Approach to Attitudes
The Functional Approach to the Study of Attitudes
Understanding and assessing the motivations of volunteers
| Citations per year | 0.4 |
|---|---|
| Citation span | 2006 - 2021 (16) |
| Highly cited | No |