Terry Daugherty
Biographic Data
| ID | 6465802 |
|---|---|
| NAME | Terry Daugherty |
| GIVEN NAMES | Terry |
| FAMILY NAME | Daugherty |
| SIGNATURE | DAUGHERTY T |
| AFFILIATIONS | The University of Texas at Austin |
| ORCID | 0000-0001-9347-4544 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 4 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 1 |
| FIRST PUBLICATION YEAR | 2002 |
| LATEST PUBLICATION YEAR | 2011 |
| H-INDEX | 1 |
Handbook of Research on Digital Media and Advertising
"This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user" - Provided by publisher
Exploring Consumer Motivations for Creating User-Generated Content
The advent of Web 2.0 technologies has enabled the efficient creation and distribution of user-generated content (UGC), resulting in vast changes in the online media landscape. For instance, the proliferation of UGC has made a strong impact on consumers, media suppliers, and marketing professionals while necessitating research in order to understand both the short and long-term implications of this media content. This exploratory study (n = 325) …
Organizational Virtual Communities
One type of virtual community that has emerged prominently within the commercially-driven marketing research industry is the online panel. Online panels are opt-in, informed consent, privacy-protected subject pools recruited for Web-based research. Unlike virtual communities forged from interpersonal motivations, online panels represent a community of participants who have agreed to provide information at regular intervals over a period of time. …
Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention
The conceptualization of a virtual experience has emerged because advancements in computer technology have led to a movement toward more multisensory online experiences. Two studies designed to explore the concepts of virtual experience and presence are presented, with the results largely supporting the proposition that 3-D advertising is capable of enhancing presence and, to varying degrees, ultimately influencing the product knowledge, brand at…
Organizational Virtual Communities
One type of virtual community that has emerged prominently within the commercially-driven marketing research industry is the online panel. Online panels are opt-in, informed consent, privacy-protected subject pools recruited for Web-based research. Unlike virtual communities forged from interpersonal motivations, online panels represent a community of participants who have agreed to provide information at regular intervals over a period of time. …
Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention
The conceptualization of a virtual experience has emerged because advancements in computer technology have led to a movement toward more multisensory online experiences. Two studies designed to explore the concepts of virtual experience and presence are presented, with the results largely supporting the proposition that 3-D advertising is capable of enhancing presence and, to varying degrees, ultimately influencing the product knowledge, brand at…
Organizational Virtual Communities
One type of virtual community that has emerged prominently within the commercially-driven marketing research industry is the online panel. Online panels are opt-in, informed consent, privacy-protected subject pools recruited for Web-based research. Unlike virtual communities forged from interpersonal motivations, online panels represent a community of participants who have agreed to provide information at regular intervals over a period of time. …
Exploring Consumer Motivations for Creating User-Generated Content
The advent of Web 2.0 technologies has enabled the efficient creation and distribution of user-generated content (UGC), resulting in vast changes in the online media landscape. For instance, the proliferation of UGC has made a strong impact on consumers, media suppliers, and marketing professionals while necessitating research in order to understand both the short and long-term implications of this media content. This exploratory study (n = 325) …
Handbook of Research on Digital Media and Advertising
"This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user" - Provided by publisher
Advertising (4 works) · Business (4 works) · Computer Science (4 works) · Digital Marketing and Social Media (3 works) · Psychology (3 works) · World Wide Web (3 works) · Marketing (2 works) · Political science (2 works) · Sociology (2 works) · Technology Adoption and User Behaviour (2 works)