Handbook of Research on Digital Media and Advertising

User Generated Content Consumption

Bibliographic Data

ID19925694
AuthorsNicole Burns (0000-0003-4270-4957)
EditorsMatthew S Eastin (0000-0002-5618-1360, University of Texas at Austin, USA), Terry Daugherty (0000-0001-9347-4544, The University of Akron, USA), Neal M Burns (University of Texas, Austin, USA)
Year2011
Pages550
Publication date2011-01-01
Open AccessNo
TypeBOOK
VenueHandbook of research on digital media and advertising (SOURCE_BOOK)
PublisherIGI Global (PUBLISHER • US)
DOI10.4018/978-1-60566-792-8
OpenAlexW627219591
ISBN9781605667928
Open LibraryOL24013666M
Google BookspY2SszHlFA4C
LanguageEN
Citations received10
References cited1

"This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user" - Provided by publisher

Advertising · Business · Consumerism · Digital media · Geography · Mass media · Media consumption · Media content · Multimedia · Perception · Political science · Social science · Sociology · World Wide Web · Computer Science · Digital Games and Media · Digital Marketing and Social Media · Impact of Technology on Adolescents · Psychology · Consumer behavior · Internet Marketing · Social aspects

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