Neal M Burns
Biographic Data
| ID | 7124643 |
|---|---|
| NAME | Neal M Burns |
| GIVEN NAMES | Neal M |
| FAMILY NAME | Burns |
| SIGNATURE | BURNS N M |
| AFFILIATIONS | Center for Brand Research, Department of Advertising & Public Relations, Belo Center for New Media, University of Texas at Austin, 1 University Place A1200, Austin, TX 78712-1092, United States |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 2 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 1 |
| FIRST PUBLICATION YEAR | 1960 |
| LATEST PUBLICATION YEAR | 2013 |
| H-INDEX | 1 |
Advertising and Reality
Advertising and Reality: A Global Study of Representation and Content." The Social Science Journal, 50(1), pp. 133–134
Handbook of Research on Digital Media and Advertising
"This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user" - Provided by publisher
Note on Exploratory Behavior
Advertising and Reality
Advertising and Reality: A Global Study of Representation and Content." The Social Science Journal, 50(1), pp. 133–134
Note on Exploratory Behavior
Handbook of Research on Digital Media and Advertising
"This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user" - Provided by publisher
Advertising and Reality
Advertising and Reality: A Global Study of Representation and Content." The Social Science Journal, 50(1), pp. 133–134
Advertising (2 works) · Business (2 works) · Political science (2 works) · Psychology (2 works) · Social science (2 works) · Sociology (2 works) · Advertising (1 work) · Cognitive psychology (1 work) · Computer Science (1 work) · Consumer behavior (1 work)