Wei-Na Lee
Biographic Data
| ID | 745397 |
|---|---|
| NAME | Wei-Na Lee |
| GIVEN NAMES | Wei-Na |
| FAMILY NAME | Lee |
| SIGNATURE | LEE W |
| AFFILIATIONS | The University of Texas at Austin |
| VERIFIED | No |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 15 |
| WORKS AS AUTHOR | 7 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1994 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 2 |
Does company size matter in corporate social responsibility? An examination of the impact of company size and cause proximity fit on consumer response
Two experimental studies were carried out to investigate the effect of company size and cause proximity on consumer response to CSR initiatives. Findings from Study 1 demonstrated that, for a large company, the national cause led to more favourable attitudes toward the ad and the company, and a more socially responsible corporate image than the local cause. By comparison, for a small company, the local cause produced more positive attitudes towar…
Doing good while playing
Smart Choice
This study explores motivations that influence smartphone users’ intentions to accept mobile advertising. In order to accomplish this research objective, the relationships among various factors identified from past literature were tested via online survey. The empirical findings from the current study suggest that a consumer’s attitude toward mobile advertising from his or her previous experience is the most powerful predictor of intention to acc…
How Attitude Toward the Web Site Influences Consumer Brand Choice and Confidence While Shopping Online
As more and more consumers spend more money on the Internet, traditional retailers and manufacturers as well as entrepreneurial dot-coms are jousting to explore and shape this new business opportunity. Their long-term survival and profitability may be determined by how well the Web site helps form and sustain positive attitudes toward the site and, eventually, toward the product or the company. The purpose of this study is two-fold: (1) to examin…
The Role of Horizontal and Vertical Individualism and Collectivism in Online Consumers' Responses Toward Persuasive Communication on the Web
The traditional conceptualization of individualism and collectivism as ideas on opposite ends of a dichotomous continuum is limited and in need of better formulation. This study tested Triandis' horizontal and vertical individualism and collectivism typology for its ability to detect differences in Web users' cultural orientations within an individualistic culture, and examined the role of these cultural orientations in people's media use, Web sk…
Organizational Virtual Communities
One type of virtual community that has emerged prominently within the commercially-driven marketing research industry is the online panel. Online panels are opt-in, informed consent, privacy-protected subject pools recruited for Web-based research. Unlike virtual communities forged from interpersonal motivations, online panels represent a community of participants who have agreed to provide information at regular intervals over a period of time. …
Becoming Canadian
By examining Hong Kong immigrants in Canada this study investigates how people change their consumption as they move across cultural boundaries. Anglo-Canadians, new Hong Kong immigrants (less than seven years), long-time Hong Kong immigrants and Hong Kong residents were surveyed about their product ownership and participation in a set of value-related activities. New immigrants downwardly adjust their consumption habits by prioritizing and acqui…
The Role of Horizontal and Vertical Individualism and Collectivism in Online Consumers' Responses Toward Persuasive Communication on the Web
The traditional conceptualization of individualism and collectivism as ideas on opposite ends of a dichotomous continuum is limited and in need of better formulation. This study tested Triandis' horizontal and vertical individualism and collectivism typology for its ability to detect differences in Web users' cultural orientations within an individualistic culture, and examined the role of these cultural orientations in people's media use, Web sk…
Organizational Virtual Communities
One type of virtual community that has emerged prominently within the commercially-driven marketing research industry is the online panel. Online panels are opt-in, informed consent, privacy-protected subject pools recruited for Web-based research. Unlike virtual communities forged from interpersonal motivations, online panels represent a community of participants who have agreed to provide information at regular intervals over a period of time. …
Becoming Canadian
By examining Hong Kong immigrants in Canada this study investigates how people change their consumption as they move across cultural boundaries. Anglo-Canadians, new Hong Kong immigrants (less than seven years), long-time Hong Kong immigrants and Hong Kong residents were surveyed about their product ownership and participation in a set of value-related activities. New immigrants downwardly adjust their consumption habits by prioritizing and acqui…
Becoming Canadian
By examining Hong Kong immigrants in Canada this study investigates how people change their consumption as they move across cultural boundaries. Anglo-Canadians, new Hong Kong immigrants (less than seven years), long-time Hong Kong immigrants and Hong Kong residents were surveyed about their product ownership and participation in a set of value-related activities. New immigrants downwardly adjust their consumption habits by prioritizing and acqui…
The Role of Horizontal and Vertical Individualism and Collectivism in Online Consumers' Responses Toward Persuasive Communication on the Web
The traditional conceptualization of individualism and collectivism as ideas on opposite ends of a dichotomous continuum is limited and in need of better formulation. This study tested Triandis' horizontal and vertical individualism and collectivism typology for its ability to detect differences in Web users' cultural orientations within an individualistic culture, and examined the role of these cultural orientations in people's media use, Web sk…
Organizational Virtual Communities
One type of virtual community that has emerged prominently within the commercially-driven marketing research industry is the online panel. Online panels are opt-in, informed consent, privacy-protected subject pools recruited for Web-based research. Unlike virtual communities forged from interpersonal motivations, online panels represent a community of participants who have agreed to provide information at regular intervals over a period of time. …
How Attitude Toward the Web Site Influences Consumer Brand Choice and Confidence While Shopping Online
As more and more consumers spend more money on the Internet, traditional retailers and manufacturers as well as entrepreneurial dot-coms are jousting to explore and shape this new business opportunity. Their long-term survival and profitability may be determined by how well the Web site helps form and sustain positive attitudes toward the site and, eventually, toward the product or the company. The purpose of this study is two-fold: (1) to examin…
Smart Choice
This study explores motivations that influence smartphone users’ intentions to accept mobile advertising. In order to accomplish this research objective, the relationships among various factors identified from past literature were tested via online survey. The empirical findings from the current study suggest that a consumer’s attitude toward mobile advertising from his or her previous experience is the most powerful predictor of intention to acc…
Doing good while playing
Does company size matter in corporate social responsibility? An examination of the impact of company size and cause proximity fit on consumer response
Two experimental studies were carried out to investigate the effect of company size and cause proximity on consumer response to CSR initiatives. Findings from Study 1 demonstrated that, for a large company, the national cause led to more favourable attitudes toward the ad and the company, and a more socially responsible corporate image than the local cause. By comparison, for a small company, the local cause produced more positive attitudes towar…
Digital Marketing and Social Media (6 works) · Psychology (6 works) · Advertising (5 works) · Business (5 works) · Computer Science (4 works) · Political science (4 works) · Social Psychology (4 works) · Sociology (4 works) · Consumer Behavior in Brand Consumption and Identification (3 works) · Technology Adoption and User Behaviour (3 works)