Shiang‐Lih Chen
Biographic Data
| ID | 6646488 |
|---|---|
| NAME | Shiang‐Lih Chen |
| GIVEN NAMES | Shiang‐Lih |
| FAMILY NAME | Chen |
| SIGNATURE | CHEN S L |
| AFFILIATIONS | University of Nevada, Las Vegas |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2001 |
| LATEST PUBLICATION YEAR | 2001 |
| H-INDEX | 0 |
The relationship between customer loyalty and customer satisfaction
Develops and implements a method for hotels to identify attributes that will increase customer loyalty. Other hotels can replicate the methodology used in this study. The study makes the uses of the hotel’s database to draw samples for both focus groups and a mail survey. Based on 564 completed surveys from hotel guests, the authors found the relationship between customer satisfaction and customer loyalty was non‐linear. The authors use the data …
Effects of value, affect, security, and web content on informational and transactions usage of the internet
The often cited potential benefits of the Internet have been its informational (communication) and transactional (distribution channels) use as marketing tools. This exploratory study developed and investigated a model of the antecedents of making on‐line hospitality and tourism product purchases. The findings suggested that security features and the informational use of the Web sites have a direct impact on purchasing on‐line. Suggestions are ma…
No prominent works on this page.
The relationship between customer loyalty and customer satisfaction
Develops and implements a method for hotels to identify attributes that will increase customer loyalty. Other hotels can replicate the methodology used in this study. The study makes the uses of the hotel’s database to draw samples for both focus groups and a mail survey. Based on 564 completed surveys from hotel guests, the authors found the relationship between customer satisfaction and customer loyalty was non‐linear. The authors use the data …
Effects of value, affect, security, and web content on informational and transactions usage of the internet
The often cited potential benefits of the Internet have been its informational (communication) and transactional (distribution channels) use as marketing tools. This exploratory study developed and investigated a model of the antecedents of making on‐line hospitality and tourism product purchases. The findings suggested that security features and the informational use of the Web sites have a direct impact on purchasing on‐line. Suggestions are ma…
Advertising (2 works) · Business (2 works) · Customer Service Quality and Loyalty (2 works) · Digital Marketing and Social Media (2 works) · Tourism (2 works) · Affect (linguistics (1 work) · Computer Science (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Customer advocacy (1 work) · Customer delight (1 work)