José María Herranz de la Casa
Biographic Data
| ID | 6656847 |
|---|---|
| NAME | José María Herranz de la Casa |
| GIVEN NAMES | José María Herranz |
| FAMILY NAME | de la Casa |
| SIGNATURE | DE LA CASA J M H |
| AFFILIATIONS | University of Castilla-La Mancha |
| ORCID | 0000-0002-3667-2664 |
| VERIFIED | Yes |
| TOTAL WORKS | 14 |
| TOTAL CITATIONS | 6 |
| AUTHOR COUNT | 14 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2014 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Marketing, advertising, and branding in Fortnite: How do brands and companies connect today to audiences through the metaverse
The rise of digital marketing has significantly impacted the audio-visual industry, particularly in the online video game sector. This study, focusing on Fortnite as a case study, explores the connections between brands’ strategic practices and immersive gaming in the metaverse. The research adopts a qualitative methodological approach to analyze the typology of advertising and marketing efforts undertaken by brands and companies through disrupti…
De la confrontación a la institucionalidad: Evolución de la comunicación digital del ministro español Óscar Puente durante la crisis de la Dana en 2024
Este estudio analiza la estrategia de comunicación digital del ministro español Óscar Puente durante la crisis de la DANA en España a finales de 2024. En una situación de polarización política y ante la valoración más baja como ministro según el CIS, Puente emergió como una voz que arrojó transparencia y cercanía para mitigar la crisis económica, social y política derivada de la catástrofe. La cuenta personal de Óscar Puente en X fue la plataform…
Comunicación, globalidad e influencia en el metaverso: El caso asiático
Este trabajo muestra cómo desde Asia se ha asumido el metaverso como un nuevo canal de comunicación por parte de las administraciones gubernamentales. Se desarrolla una metodología consistente en un proceso de búsquedas digitales mediante términos clave ligados al ámbito del metaverso, gobernabilidad y comunicación. Finalmente, de todos los resultados obtenidos, la muestra consta de siete experiencias virtuales funcionales y operativas durante el…
From the 360o Photo to the Metaverse: Conceptual and technical evolution of virtual and immersive journalism from Spain
Immersive journalism has evolved as technological resources have evolved. The same has happened with the media, journalists, and audiences and their interest in the format. This research focuses on a review of the literature, terminology, and state-of-the-art of immersive journalism between 2015 and 2022 in Spain, which has made it clear that there is robust academic research by Spanish research groups that contrasts with the reduced journalistic…
Cobertura de la información sobre medioambiente en medios de comunicación de España entre 2018 y 2021
El cambio climático y el medio ambiente son cuestiones que deben implicar a todos los agentes sociales con capacidad de acción por su vital importancia para la subsistencia humana. Los medios de comunicación son uno de ellos, pero se muestran dubitativos y poco centrados en el asunto. Delimitando la muestra de estudio al periodo 2018-2021, el objetivo de este artículo es identificar la frecuencia y el espacio o tiempo que dedican los medios de co…
Populism in the Communication Strategy of Lula and Bolsonaro: An Analysis of the Television Debates in Brazil’s 2022 General Election
The 2022 presidential election in Brazil involved two radically different candidates but with broad similarities in their populist discourse and communication strategies. The electoral campaign and the results polarized the country between the supporters of the outgoing president, Jair Bolsonaro, and the incoming one, Lula da Silva. This article analyzes the two television debates that took place in the second round of the presidential election i…
How Influential Are International NGO s in the Public Arena
International non-governmental organisations have, for some time, been operating as diplomacy actors in the national and international public spheres. There has been an increase in their influence in the local areas of intervention of their programmes and in broader spaces where polices about the environment, inequality and other issues are decided. However, their influence has been threatened by the emergence of social movements and a flexible s…
Radiografía de la pandemia: Análisis de la cobertura periodística de la Covid-19 en portadas de periódicos
Covid-19 has resulted in a totally extraordinary and anomalous situation. This new coronavirus became a global phenomenon after the declaration of a pandemic state, which affects all fields: health, economic, social, scientific, environmental, etc. This health emergency affects many different levels and actors, including media and journalism. As far as news coverage is concerned, the front page of the press represents a relevant object of study f…
La realidad virtual y el vídeo 360o en la comunicación empresarial e institucional
Addressing the presence and development of virtual reality in the professional field is a somewhat complex challenge. It is a current topic in multiple forums and an emerging field, but it has not consolidated a solid theoretical and academic basis on which to base its presence in society, as well as its possibilities in relation to the construction of storytelling, a new look and business models. This article explains the communicative use of vi…
Representación del medio ambiente en prensa y telediarios de México y España
El cambio climático exige que las personas adopten una actitud favorable para contrarrestar ese problema y los medios de comunicación constituyen una valiosa herramienta para conseguirlo. Por lo anterior, se procedió a identificar la densidad, temática y tratamiento informativo que realizaron sobre el tema, nueve medios de comunicación de España y México durante los años 2015, 2016 y 2017. Entre las conclusiones se destaca que los medios de comun…
Noticias de alcance? El criterio periodístico en la publicación de noticias en las webs municipales españolas (2011-2016)
Spanish legislation includes the obligation to publish information, making it available to citizens, in order to improve public management. However, such information is not created using journalistic criteria, but rather political control. This study of news published by six city councils on their websites between 2011 and 2016 shows that the current legislation has improved the number of public information items (raw data material), but not the …
Latest trends and initiatives in corporate social responsibility: A communicational analysis of successful cases of arts and culture in Spain
This article explores the relevance of cultural and art promotion in corporate communication strategies for contemporary management models. In Spain, where the funding for culture is declining due to the crisis and decrease in funds from the government – one of the most important supporting cultural agents – some corporations are developing new initiatives to support culture and arts. Nowadays, the field of corporate social responsibility has an …
Innovación en el periodismo emprendedor deportivo. Modelo de negocio y narrativas
Entrepreneurial journalism is the set of projects created since 2008 by journalists to deal with the transformation of the Spanish media market. Specialization in sports stands out as one of the levers of growth, constituting around 17 per cent of the new media outlets. The degree of innovation in journalism production are analyzed through the measurement of two elements: their value proposition, in particular their business model, and the new wa…
El periodismo ambiental como área de especialización en las aulas universitarias
Report environment issues has become in recent years an consolidated area of specialization in journalism when environment is a political, economic and social question. Journalism education can not ignore the need to know this cross curricular subject. The demands of the European Space of Higher Education in our universities requires consideration of new approaches for integrating environment in the classroom
How Influential Are International NGO s in the Public Arena
International non-governmental organisations have, for some time, been operating as diplomacy actors in the national and international public spheres. There has been an increase in their influence in the local areas of intervention of their programmes and in broader spaces where polices about the environment, inequality and other issues are decided. However, their influence has been threatened by the emergence of social movements and a flexible s…
De la confrontación a la institucionalidad: Evolución de la comunicación digital del ministro español Óscar Puente durante la crisis de la Dana en 2024
Este estudio analiza la estrategia de comunicación digital del ministro español Óscar Puente durante la crisis de la DANA en España a finales de 2024. En una situación de polarización política y ante la valoración más baja como ministro según el CIS, Puente emergió como una voz que arrojó transparencia y cercanía para mitigar la crisis económica, social y política derivada de la catástrofe. La cuenta personal de Óscar Puente en X fue la plataform…
Radiografía de la pandemia: Análisis de la cobertura periodística de la Covid-19 en portadas de periódicos
Covid-19 has resulted in a totally extraordinary and anomalous situation. This new coronavirus became a global phenomenon after the declaration of a pandemic state, which affects all fields: health, economic, social, scientific, environmental, etc. This health emergency affects many different levels and actors, including media and journalism. As far as news coverage is concerned, the front page of the press represents a relevant object of study f…
Representación del medio ambiente en prensa y telediarios de México y España
El cambio climático exige que las personas adopten una actitud favorable para contrarrestar ese problema y los medios de comunicación constituyen una valiosa herramienta para conseguirlo. Por lo anterior, se procedió a identificar la densidad, temática y tratamiento informativo que realizaron sobre el tema, nueve medios de comunicación de España y México durante los años 2015, 2016 y 2017. Entre las conclusiones se destaca que los medios de comun…
Noticias de alcance? El criterio periodístico en la publicación de noticias en las webs municipales españolas (2011-2016)
Spanish legislation includes the obligation to publish information, making it available to citizens, in order to improve public management. However, such information is not created using journalistic criteria, but rather political control. This study of news published by six city councils on their websites between 2011 and 2016 shows that the current legislation has improved the number of public information items (raw data material), but not the …
El periodismo ambiental como área de especialización en las aulas universitarias
Report environment issues has become in recent years an consolidated area of specialization in journalism when environment is a political, economic and social question. Journalism education can not ignore the need to know this cross curricular subject. The demands of the European Space of Higher Education in our universities requires consideration of new approaches for integrating environment in the classroom
Latest trends and initiatives in corporate social responsibility: A communicational analysis of successful cases of arts and culture in Spain
This article explores the relevance of cultural and art promotion in corporate communication strategies for contemporary management models. In Spain, where the funding for culture is declining due to the crisis and decrease in funds from the government – one of the most important supporting cultural agents – some corporations are developing new initiatives to support culture and arts. Nowadays, the field of corporate social responsibility has an …
Innovación en el periodismo emprendedor deportivo. Modelo de negocio y narrativas
Entrepreneurial journalism is the set of projects created since 2008 by journalists to deal with the transformation of the Spanish media market. Specialization in sports stands out as one of the levers of growth, constituting around 17 per cent of the new media outlets. The degree of innovation in journalism production are analyzed through the measurement of two elements: their value proposition, in particular their business model, and the new wa…
Noticias de alcance? El criterio periodístico en la publicación de noticias en las webs municipales españolas (2011-2016)
Spanish legislation includes the obligation to publish information, making it available to citizens, in order to improve public management. However, such information is not created using journalistic criteria, but rather political control. This study of news published by six city councils on their websites between 2011 and 2016 shows that the current legislation has improved the number of public information items (raw data material), but not the …
La realidad virtual y el vídeo 360o en la comunicación empresarial e institucional
Addressing the presence and development of virtual reality in the professional field is a somewhat complex challenge. It is a current topic in multiple forums and an emerging field, but it has not consolidated a solid theoretical and academic basis on which to base its presence in society, as well as its possibilities in relation to the construction of storytelling, a new look and business models. This article explains the communicative use of vi…
Representación del medio ambiente en prensa y telediarios de México y España
El cambio climático exige que las personas adopten una actitud favorable para contrarrestar ese problema y los medios de comunicación constituyen una valiosa herramienta para conseguirlo. Por lo anterior, se procedió a identificar la densidad, temática y tratamiento informativo que realizaron sobre el tema, nueve medios de comunicación de España y México durante los años 2015, 2016 y 2017. Entre las conclusiones se destaca que los medios de comun…
How Influential Are International NGO s in the Public Arena
International non-governmental organisations have, for some time, been operating as diplomacy actors in the national and international public spheres. There has been an increase in their influence in the local areas of intervention of their programmes and in broader spaces where polices about the environment, inequality and other issues are decided. However, their influence has been threatened by the emergence of social movements and a flexible s…
Radiografía de la pandemia: Análisis de la cobertura periodística de la Covid-19 en portadas de periódicos
Covid-19 has resulted in a totally extraordinary and anomalous situation. This new coronavirus became a global phenomenon after the declaration of a pandemic state, which affects all fields: health, economic, social, scientific, environmental, etc. This health emergency affects many different levels and actors, including media and journalism. As far as news coverage is concerned, the front page of the press represents a relevant object of study f…
From the 360o Photo to the Metaverse: Conceptual and technical evolution of virtual and immersive journalism from Spain
Immersive journalism has evolved as technological resources have evolved. The same has happened with the media, journalists, and audiences and their interest in the format. This research focuses on a review of the literature, terminology, and state-of-the-art of immersive journalism between 2015 and 2022 in Spain, which has made it clear that there is robust academic research by Spanish research groups that contrasts with the reduced journalistic…
Cobertura de la información sobre medioambiente en medios de comunicación de España entre 2018 y 2021
El cambio climático y el medio ambiente son cuestiones que deben implicar a todos los agentes sociales con capacidad de acción por su vital importancia para la subsistencia humana. Los medios de comunicación son uno de ellos, pero se muestran dubitativos y poco centrados en el asunto. Delimitando la muestra de estudio al periodo 2018-2021, el objetivo de este artículo es identificar la frecuencia y el espacio o tiempo que dedican los medios de co…
Populism in the Communication Strategy of Lula and Bolsonaro: An Analysis of the Television Debates in Brazil’s 2022 General Election
The 2022 presidential election in Brazil involved two radically different candidates but with broad similarities in their populist discourse and communication strategies. The electoral campaign and the results polarized the country between the supporters of the outgoing president, Jair Bolsonaro, and the incoming one, Lula da Silva. This article analyzes the two television debates that took place in the second round of the presidential election i…
Comunicación, globalidad e influencia en el metaverso: El caso asiático
Este trabajo muestra cómo desde Asia se ha asumido el metaverso como un nuevo canal de comunicación por parte de las administraciones gubernamentales. Se desarrolla una metodología consistente en un proceso de búsquedas digitales mediante términos clave ligados al ámbito del metaverso, gobernabilidad y comunicación. Finalmente, de todos los resultados obtenidos, la muestra consta de siete experiencias virtuales funcionales y operativas durante el…
Marketing, advertising, and branding in Fortnite: How do brands and companies connect today to audiences through the metaverse
The rise of digital marketing has significantly impacted the audio-visual industry, particularly in the online video game sector. This study, focusing on Fortnite as a case study, explores the connections between brands’ strategic practices and immersive gaming in the metaverse. The research adopts a qualitative methodological approach to analyze the typology of advertising and marketing efforts undertaken by brands and companies through disrupti…
De la confrontación a la institucionalidad: Evolución de la comunicación digital del ministro español Óscar Puente durante la crisis de la Dana en 2024
Este estudio analiza la estrategia de comunicación digital del ministro español Óscar Puente durante la crisis de la DANA en España a finales de 2024. En una situación de polarización política y ante la valoración más baja como ministro según el CIS, Puente emergió como una voz que arrojó transparencia y cercanía para mitigar la crisis económica, social y política derivada de la catástrofe. La cuenta personal de Óscar Puente en X fue la plataform…
Political science (11 works) · Humanities (9 works) · Art (8 works) · Communication and COVID-19 Impact (6 works) · Sociology (6 works) · Law (5 works) · Law (5 works) · Media and Digital Communication (5 works) · Advertising and Communication Studies (4 works) · Journalism and Media Studies (4 works)