Latest trends and initiatives in corporate social responsibility
A communicational analysis of successful cases of arts and culture in Spain
Bibliographic Data
| ID | 12928283 |
|---|---|
| Authors | José María Herranz de la Casa (0000-0002-3667-2664, University of Castilla-La Mancha, corresponding author), Juan Luis Manfredi-Sánchez (0000-0001-9129-2907, University of Castilla-La Mancha), Francisco Cabezuelo-Lorenzo (0000-0002-9380-3552, Universidad de Valladolid) |
| Year | 2015 |
| Volume | 7 |
| Issue | 2 |
| Pages | 217-229 |
| Publication date | 2015-10-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Catalan Journal of Communication & Cultural Studies (JOURNAL) |
| Journal identifiers | ISSN: 1757-1898 • E-ISSN: 1757-1901 |
| Publisher | Intellect (PUBLISHER • GB) |
| DOI | 10.1386/cjcs.7.2.217_1 |
| OpenAlex | W4256619767 |
| Language | EN |
| Citations received | 3 |
This article explores the relevance of cultural and art promotion in corporate communication strategies for contemporary management models. In Spain, where the funding for culture is declining due to the crisis and decrease in funds from the government – one of the most important supporting cultural agents – some corporations are developing new initiatives to support culture and arts. Nowadays, the field of corporate social responsibility has an increasing relevance for company reputation. This article shows how companies leverage arts and culture to increase their reputation and credibility with stakeholders. It proves that organizations cannot focus just on economic earnings while ignoring social responsibility. Arts and culture can be a strong pillar supporting company goals on social and public responsibility
Business · Corporate communication · Corporate social responsibility · Credibility · Flourishing · Government (linguistics · Leverage (statistics · Organizational culture · Political science · Promotion (chess · Public relations · Reputation · Social responsibility · Social science · Sociology · The arts · Advertising and Communication Studies · Communication and COVID-19 Impact · Corporate Identity and Reputation · Law · Accounting
| Unique citing works | 3 |
|---|---|
| Citations per year | 0,5 |
| Citation span | 2020 - 2024 (5) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 3 |