Alexandre Duarte
Biographic Data
| ID | 6658175 |
|---|---|
| NAME | Alexandre Duarte |
| GIVEN NAMES | Alexandre |
| FAMILY NAME | Duarte |
| SIGNATURE | DUARTE A |
| AFFILIATIONS | Universidade Nova de Lisboa |
| ORCID | 0000-0002-2665-864X |
| VERIFIED | Yes |
| TOTAL WORKS | 11 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 10 |
| WORKS AS EDITOR | 1 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
La construcción visual del deseo desde las aulas
Photography is a key element in the training of future professionals in visual communication and advertising, not only as a technical tool, but also as a symbolic medium that contributes to the construction of messages and the mediation of consumption, playing a central role in the art direction of advertising, informational and audiovisual pieces. This study analyses how photography is taught for art direction purposes in university degrees in S…
How artificial intelligence is changing organizations
Purpose The rapid advancement of artificial intelligence (AI) is reshaping organizational landscapes, prompting chief executive officers (CEOs) to navigate its integration for enhanced productivity and strategic advantage. As the adoption of any new technology within organizations is closely interconnected with strategic communication, leadership discourse and change management, this study aims to obtain a deeper understanding of the processes an…
Brand Impact on the Perception of Colours and Archetypes
This study examines how colour, as a symbolic and emotional medium, aligns with brand archetypes and whether brand identities influence the relationship between archetypes and colour perception. Using Jungian archetype theory, colour psychology, and branding literature, the research investigates how consumers naturally associate colours with archetypes, brands with colours, and brands with archetypes. A cross-sectional survey (N=281) and a three-…
Digital Populism and the Use of Neo-Propaganda and Fake News
La objetivación de las mujeres en plataformas digitales de contactos
This study comparatively analyses seven digital portals intended for sexual contact in Pontevedra, Galicia, to identify common elements in their advertisements, structure, and functionalities. Using a qualitative methodology, the work focuses on four key dimensions: legal notices and access, general portal structure, detailed advertisement presentation, and noteworthy functionalities, including interaction and geolocation. The results show varied…
O impacto do rebranding da Jaguar na percepção do consumidor
El presente estudio tiene como objetivo principal profundizar en el conocimiento del rebranding de la marca Jaguar y comprender de qué manera los recientes cambios realizados en su identidad han influido en la percepción de los consumidores. Para ello, se planteó la siguiente pregunta de investigación: ¿Cuál es la percepción de los consumidores sobre el rebranding de Jaguar? Para responderla, los autores partieron de una revisión bibliográfica so…
Social Brand Management in a Post Covid-19 Era
Digital empathy in online education
This study aims to present the extent to which online education influenced the level of empathy displayed by university students. The research relies on a self-evaluated applied survey in two European countries: Portugal and Romania. The participants in this research are 1,085 students enrolled in Communication Studies programs. The purpose of this study is to unfold the connection between gender, exposure to digital technology, empathy level acc…
La influencia de los YouTubers en los niños (8-12 años)
Los youtubers se han convertido en un fenómeno mundial; debido al hecho de pasar más tiempo en casa se amplifica su estatus y relevancia, especialmente entre los niños. El creciente acceso a Internet, la forma fácil e intuitiva de utilizarlo, el control sobre lo que quieren ver, la cercanía al público y la capacidad de sorprender e innovar son algunos de los motivos que hacen a los youtubers tan atractivos. Con una metodología cualitativa, llevad…
‘Virtually’ the same learning outcomes. A case study of a virtual client briefed communication project across borders
As the world becomes increasingly more turbulent, complex and competitive, there has been an increased interest in creativity as the major force to prepare students for these demands. At the same time, digital native students today are used to working in an environment rich with instantly accessible information and knowledge, yet paradoxically students are less satisfied with their courses in the online environment. Educators are thus challenged …
TikTok
Durante os primeiros meses de confinamento devido à pandemia Covid-19, o TikTok foi a aplicação mais descarregada a nível mundial, tendo conquistado, só em Portugal, meio milhão de novos utilizadores, o que requer um olhar mais aprofundado por parte das Ciências de Comunicação. Usando como base a teoria dos Usos e Gratificações (U&G), este estudo pretende mapear as práticas de adolescentes portugueses (13-16) nesta plataforma, explorando as difer…
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‘Virtually’ the same learning outcomes. A case study of a virtual client briefed communication project across borders
As the world becomes increasingly more turbulent, complex and competitive, there has been an increased interest in creativity as the major force to prepare students for these demands. At the same time, digital native students today are used to working in an environment rich with instantly accessible information and knowledge, yet paradoxically students are less satisfied with their courses in the online environment. Educators are thus challenged …
TikTok
Durante os primeiros meses de confinamento devido à pandemia Covid-19, o TikTok foi a aplicação mais descarregada a nível mundial, tendo conquistado, só em Portugal, meio milhão de novos utilizadores, o que requer um olhar mais aprofundado por parte das Ciências de Comunicação. Usando como base a teoria dos Usos e Gratificações (U&G), este estudo pretende mapear as práticas de adolescentes portugueses (13-16) nesta plataforma, explorando as difer…
La influencia de los YouTubers en los niños (8-12 años)
Los youtubers se han convertido en un fenómeno mundial; debido al hecho de pasar más tiempo en casa se amplifica su estatus y relevancia, especialmente entre los niños. El creciente acceso a Internet, la forma fácil e intuitiva de utilizarlo, el control sobre lo que quieren ver, la cercanía al público y la capacidad de sorprender e innovar son algunos de los motivos que hacen a los youtubers tan atractivos. Con una metodología cualitativa, llevad…
Social Brand Management in a Post Covid-19 Era
Digital empathy in online education
This study aims to present the extent to which online education influenced the level of empathy displayed by university students. The research relies on a self-evaluated applied survey in two European countries: Portugal and Romania. The participants in this research are 1,085 students enrolled in Communication Studies programs. The purpose of this study is to unfold the connection between gender, exposure to digital technology, empathy level acc…
Digital Populism and the Use of Neo-Propaganda and Fake News
La objetivación de las mujeres en plataformas digitales de contactos
This study comparatively analyses seven digital portals intended for sexual contact in Pontevedra, Galicia, to identify common elements in their advertisements, structure, and functionalities. Using a qualitative methodology, the work focuses on four key dimensions: legal notices and access, general portal structure, detailed advertisement presentation, and noteworthy functionalities, including interaction and geolocation. The results show varied…
O impacto do rebranding da Jaguar na percepção do consumidor
El presente estudio tiene como objetivo principal profundizar en el conocimiento del rebranding de la marca Jaguar y comprender de qué manera los recientes cambios realizados en su identidad han influido en la percepción de los consumidores. Para ello, se planteó la siguiente pregunta de investigación: ¿Cuál es la percepción de los consumidores sobre el rebranding de Jaguar? Para responderla, los autores partieron de una revisión bibliográfica so…
La construcción visual del deseo desde las aulas
Photography is a key element in the training of future professionals in visual communication and advertising, not only as a technical tool, but also as a symbolic medium that contributes to the construction of messages and the mediation of consumption, playing a central role in the art direction of advertising, informational and audiovisual pieces. This study analyses how photography is taught for art direction purposes in university degrees in S…
How artificial intelligence is changing organizations
Purpose The rapid advancement of artificial intelligence (AI) is reshaping organizational landscapes, prompting chief executive officers (CEOs) to navigate its integration for enhanced productivity and strategic advantage. As the adoption of any new technology within organizations is closely interconnected with strategic communication, leadership discourse and change management, this study aims to obtain a deeper understanding of the processes an…
Brand Impact on the Perception of Colours and Archetypes
This study examines how colour, as a symbolic and emotional medium, aligns with brand archetypes and whether brand identities influence the relationship between archetypes and colour perception. Using Jungian archetype theory, colour psychology, and branding literature, the research investigates how consumers naturally associate colours with archetypes, brands with colours, and brands with archetypes. A cross-sectional survey (N=281) and a three-…
Political science (5 works) · Advertising (2 works) · Business (2 works) · Digital Marketing and Social Media (2 works) · Humanities (2 works) · Media and Digital Communication (2 works) · Narrative (2 works) · Perception (2 works) · Philosophy (2 works) · Psychology (2 works)