Social Brand Management in a Post Covid-19 Era
Bibliographic Data
| ID | 23542927 |
|---|---|
| Authors | Patrícia Dias (0000-0001-7948-4439), Alexandre Duarte (0000-0002-2665-864X) |
| Year | 2023 |
| Publication date | 2023-06-27 |
| Open Access | No |
| Type | BOOK |
| Venue | Social Brand Management in a Post Covid-19 Era (SOURCE_BOOK) |
| Publisher | Routledge (PUBLISHER • GB) |
| DOI | 10.4324/9781003382331 |
| OpenAlex | W4382245981 |
| ISBN | 9781003382331 |
| Language | EN |
2019-20 coronavirus outbreak · Advertising · Brand management · Business · Coronavirus disease 2019 (COVID-19) · Digital Marketing and Social Media · Medicine · Virology
| Highly cited | No |
|---|