Simón Bugueño-Ipinza
Biographic Data
| ID | 6658555 |
|---|---|
| NAME | Simón Bugueño-Ipinza |
| GIVEN NAMES | Simón |
| FAMILY NAME | Bugueño-Ipinza |
| SIGNATURE | BUGUEÑO-IPINZA S |
| ORCID | 0000-0003-4483-1458 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 2 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2020 |
| H-INDEX | 1 |
Nivel experto o ingenuo? Detección y confianza de los niños en la publicidad que reciben a través de sus dispositivos móviles. Perfiles de usuario
La presente investigación, realizada en la Región Metropolitana de Santiago de Chile a 501 menores entre 10-14 años, indaga en su actitud ante la publicidad que perciben en el móvil en términos de detección, nivel de atención y confianza, variables clave en su capacidad para mediar con el efecto persuasivo de la publicidad. A partir de un análisis de conglomerados, se identificaron cuatro perfiles de usuario: "detectores desconfiados", "no detect…
Parents' and children's perception on social media advertising
This article presents the results of research that seeks to analyze the ability of minors to identify the advertising messages received through the most used social networks by this audience (YouTube and Instagram). Children’s aptitude to recognize persuasive intent was measured in a selection of examples taken for this study, as well as the perception that parents or guardians had about the minor's ability to recognize advertising on the platfor…
Parents' and children's perception on social media advertising
This article presents the results of research that seeks to analyze the ability of minors to identify the advertising messages received through the most used social networks by this audience (YouTube and Instagram). Children’s aptitude to recognize persuasive intent was measured in a selection of examples taken for this study, as well as the perception that parents or guardians had about the minor's ability to recognize advertising on the platfor…
Nivel experto o ingenuo? Detección y confianza de los niños en la publicidad que reciben a través de sus dispositivos móviles. Perfiles de usuario
La presente investigación, realizada en la Región Metropolitana de Santiago de Chile a 501 menores entre 10-14 años, indaga en su actitud ante la publicidad que perciben en el móvil en términos de detección, nivel de atención y confianza, variables clave en su capacidad para mediar con el efecto persuasivo de la publicidad. A partir de un análisis de conglomerados, se identificaron cuatro perfiles de usuario: "detectores desconfiados", "no detect…
Parents' and children's perception on social media advertising
This article presents the results of research that seeks to analyze the ability of minors to identify the advertising messages received through the most used social networks by this audience (YouTube and Instagram). Children’s aptitude to recognize persuasive intent was measured in a selection of examples taken for this study, as well as the perception that parents or guardians had about the minor's ability to recognize advertising on the platfor…
Impact of Technology on Adolescents (2 works) · Advertising (1 work) · Advertising and Communication Studies (1 work) · Business (1 work) · Child Development and Digital Technology (1 work) · Communication and COVID-19 Impact (1 work) · Digital Communication and Language (1 work) · Entertainment (1 work) · Humanities (1 work) · Media literacy (1 work)