Rosa Visiedo Claverol
Biographic Data
| ID | 6660322 |
|---|---|
| NAME | Rosa Visiedo Claverol |
| GIVEN NAMES | Rosa Visiedo |
| FAMILY NAME | Claverol |
| SIGNATURE | CLAVEROL R V |
| AFFILIATIONS | Universidad Cardenal Herrera CEU |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2014 |
| LATEST PUBLICATION YEAR | 2014 |
| H-INDEX | 0 |
Presencia de las redes sociales en las campañas publicitarias transmedia más premiadas
The aim of this research is to determine to what extent advertising campaigns that can be classified as transmedia incorporate the use of social media, what types of social media and with what kind of interaction. First we will identify the presence of transmediality in the most awarded campaigns in 2012. And then we will analyze the presence of social media in the structure of transmedia campaigns taking into account not only quantitative criter…
No prominent works on this page.
Presencia de las redes sociales en las campañas publicitarias transmedia más premiadas
The aim of this research is to determine to what extent advertising campaigns that can be classified as transmedia incorporate the use of social media, what types of social media and with what kind of interaction. First we will identify the presence of transmediality in the most awarded campaigns in 2012. And then we will analyze the presence of social media in the structure of transmedia campaigns taking into account not only quantitative criter…
Advertising (1 work) · Advertising and Communication Studies (1 work) · Art (1 work) · Business (1 work) · Communication and COVID-19 Impact (1 work) · Computer Science (1 work) · Humanities (1 work) · Media and Digital Communication (1 work) · Perspective (graphical (1 work) · Sociology (1 work)