Presencia de las redes sociales en las campañas publicitarias transmedia más premiadas
Bibliographic Data
| ID | 12487291 |
|---|---|
| Authors | José Martínez Sáez (0000-0001-8881-1622, Universidad Cardenal Herrera CEU, corresponding author), José Manuel Amiguet Esteban (Universidad Cardenal Herrera CEU), Rosa Visiedo Claverol (Universidad Cardenal Herrera CEU) |
| Year | 2014 |
| Volume | 19 |
| Issue | 0 |
| Publication date | 2014-10-02 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Historia y Comunicación Social (JOURNAL) |
| Journal identifiers | ISSN: 1137-0734 • E-ISSN: 1698-3246 |
| Publisher | Servicio de Publicaciones (PUBLISHER • ES) |
| DOI | 10.5209/rev_hics.2014.v19.45134 |
| OpenAlex | W2061874400 |
| Language | ES |
| References cited | 1 |
The aim of this research is to determine to what extent advertising campaigns that can be classified as transmedia incorporate the use of social media, what types of social media and with what kind of interaction. First we will identify the presence of transmediality in the most awarded campaigns in 2012. And then we will analyze the presence of social media in the structure of transmedia campaigns taking into account not only quantitative criteria but also from a qualitative perspective (what kind of social networks and with what degree of interaction)
Advertising · Art · Business · Humanities · Perspective (graphical · Sociology · Advertising and Communication Studies · Communication and COVID-19 Impact · Computer Science · Media and Digital Communication
| Highly cited | No |
|---|