María José Palacios-Trassierra
Biographic Data
| ID | 6660476 |
|---|---|
| NAME | María José Palacios-Trassierra |
| GIVEN NAMES | María José |
| FAMILY NAME | Palacios-Trassierra |
| SIGNATURE | PALACIOS-TRASSIERRA M J |
| AFFILIATIONS | Universidad de Málaga |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2014 |
| LATEST PUBLICATION YEAR | 2014 |
| H-INDEX | 0 |
La comunicación en las redes sociales. Movistar y los adolescentes
Social networking has provided unprecedented opportunities for marketing and advertising on line, becoming effective communication channels which create virtual communities around brands. In this investigation will analyze the communication strategies Movistar in Tuenti social network to connect with their target audience in order to influence their purchasing decisions and get a affiliation of adolescents to the brand. The results show the succe…
No prominent works on this page.
La comunicación en las redes sociales. Movistar y los adolescentes
Social networking has provided unprecedented opportunities for marketing and advertising on line, becoming effective communication channels which create virtual communities around brands. In this investigation will analyze the communication strategies Movistar in Tuenti social network to connect with their target audience in order to influence their purchasing decisions and get a affiliation of adolescents to the brand. The results show the succe…
Advertising (1 work) · Business (1 work) · Communication and COVID-19 Impact (1 work) · Journalism and Media Studies (1 work) · Marketing (1 work) · Media and Digital Communication (1 work) · Order (exchange (1 work) · Political science (1 work) · Psychology (1 work) · Purchasing (1 work)