La comunicación en las redes sociales. Movistar y los adolescentes
Bibliographic Data
| ID | 12487606 |
|---|---|
| Authors | Estrella Martínez Rodrigo (0000-0002-8063-0525, Universidad de Granada, corresponding author), María José Palacios-Trassierra (Universidad de Málaga) |
| Year | 2014 |
| Volume | 19 |
| Issue | 0 |
| Publication date | 2014-09-30 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Historia y Comunicación Social (JOURNAL) |
| Journal identifiers | ISSN: 1137-0734 • E-ISSN: 1698-3246 |
| Publisher | Servicio de Publicaciones (PUBLISHER • ES) |
| DOI | 10.5209/rev_hics.2014.v19.45035 |
| OpenAlex | W1992565797 |
| Language | ES |
Social networking has provided unprecedented opportunities for marketing and advertising on line, becoming effective communication channels which create virtual communities around brands. In this investigation will analyze the communication strategies Movistar in Tuenti social network to connect with their target audience in order to influence their purchasing decisions and get a affiliation of adolescents to the brand. The results show the success of Movistar in the time and frequency of messages, the rationality of these messages and the use of images. These strategies have resulted a high interaction by young people with the brand and each other
Advertising · Business · Order (exchange · Political science · Purchasing · Rationality · Sociology · Communication and COVID-19 Impact · Journalism and Media Studies · Media and Digital Communication · Psychology · Marketing
| Highly cited | No |
|---|