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Megawati Simanjuntak

Biographic Data

ID6662059
NAMEMegawati Simanjuntak
GIVEN NAMESMegawati
FAMILY NAMESimanjuntak
SIGNATURESIMANJUNTAK M
AFFILIATIONSIPB University
ORCID0000-0003-1300-0280
VERIFIEDYes
TOTAL WORKS4
TOTAL CITATIONS0
AUTHOR COUNT4
EDITOR COUNT0
FIRST PUBLICATION YEAR2021
LATEST PUBLICATION YEAR2026
H-INDEX0
  • The Influence Of Intergenerational Gap On Generation Z Life Satisfaction

    Open Access•Ismayanti Pratiwi, Megawati Simanjuntak•ARTICLE•JHSS (JOURNAL OF HUMANITIES AND…•2026

    The rapid digitalization of daily life has created an intergenerational digital literacy gap that potentially influences family communication and the life satisfaction of Generation Z. This study aims to examine the effect of the digital literacy gap between Generation Z and parents on life satisfaction, with family communication satisfaction as a mediating variable. The research employed a quantitative approach with a cross-sectional design. Dat…

  • Drivers of Boycott and Switching Behaviour toward Israeli-affiliated Products

    Open Access•Megawati Simanjuntak, Salsabila Azka Pelitaputri et al.•ARTICLE•Pertanika Journal of Social…•2026

    The boycott of products affiliated with Israel is a global phenomenon that is ongoing in various countries, including Indonesia. Consumers carry out boycotts as a form of support for Palestinians and as protests against Israel's actions. This study analysed the influence of religiosity, social media, animosity, and consumer ethnocentrism on boycott behaviour and switching behaviour toward products affiliated with Israel. The research used a quant…

  • Untangling the Moderating Effects of Financial Literacy on OCC Adoption Among Chinese Emerging Adults

    Open Access•Xinxin Wei, Mohamad Fazli Sabri et al.•ARTICLE•Pertanika Journal of Social…•2026

    The financial well-being of Emerging Adults (EAs) has long attracted scholarly attention, and the rapid expansion of OCC exposes them to structural risks that may ultimately undermine both their individual financial well-being and the stability of society. This study integrated financial literacy into the Theory of Planned Behaviour (TPB) framework to examine the mechanisms underlying Online Consumer Credit (OCC) adoption among Chinese EAs. Quest…

  • The Influence Factors of Electronic Word of Mouth Behaviour in Faculty of Nursing Garut Class Padjadjaran University

    Open Access•Novita Kamaruddin, Megawati Simanjuntak et al.•ARTICLE•Sosiohumaniora•2021

    Higher education in increasing competition needs to provide excellent quality services for students to college. Students satisfaction will be encouraged to disseminate their campus information through electronic word of mouth (eWOM). EWOM is a form of consumer willingness to voluntarily provide recommendations for others to buy or use products from companies through the internet. This research was conducted to analyze the quality of service, prom…

No prominent works on this page.

  • The Influence Factors of Electronic Word of Mouth Behaviour in Faculty of Nursing Garut Class Padjadjaran University

    Open Access•Novita Kamaruddin, Megawati Simanjuntak et al.•ARTICLE•Sosiohumaniora•2021

    Higher education in increasing competition needs to provide excellent quality services for students to college. Students satisfaction will be encouraged to disseminate their campus information through electronic word of mouth (eWOM). EWOM is a form of consumer willingness to voluntarily provide recommendations for others to buy or use products from companies through the internet. This research was conducted to analyze the quality of service, prom…

  • The Influence Of Intergenerational Gap On Generation Z Life Satisfaction

    Open Access•Ismayanti Pratiwi, Megawati Simanjuntak•ARTICLE•JHSS (JOURNAL OF HUMANITIES AND…•2026

    The rapid digitalization of daily life has created an intergenerational digital literacy gap that potentially influences family communication and the life satisfaction of Generation Z. This study aims to examine the effect of the digital literacy gap between Generation Z and parents on life satisfaction, with family communication satisfaction as a mediating variable. The research employed a quantitative approach with a cross-sectional design. Dat…

  • Drivers of Boycott and Switching Behaviour toward Israeli-affiliated Products

    Open Access•Megawati Simanjuntak, Salsabila Azka Pelitaputri et al.•ARTICLE•Pertanika Journal of Social…•2026

    The boycott of products affiliated with Israel is a global phenomenon that is ongoing in various countries, including Indonesia. Consumers carry out boycotts as a form of support for Palestinians and as protests against Israel's actions. This study analysed the influence of religiosity, social media, animosity, and consumer ethnocentrism on boycott behaviour and switching behaviour toward products affiliated with Israel. The research used a quant…

  • Untangling the Moderating Effects of Financial Literacy on OCC Adoption Among Chinese Emerging Adults

    Open Access•Xinxin Wei, Mohamad Fazli Sabri et al.•ARTICLE•Pertanika Journal of Social…•2026

    The financial well-being of Emerging Adults (EAs) has long attracted scholarly attention, and the rapid expansion of OCC exposes them to structural risks that may ultimately undermine both their individual financial well-being and the stability of society. This study integrated financial literacy into the Theory of Planned Behaviour (TPB) framework to examine the mechanisms underlying Online Consumer Credit (OCC) adoption among Chinese EAs. Quest…

Structural equation modeling (3 works) · Advertising (1 work) · Affect (linguistics) (1 work) · Boycott (1 work) · Business (1 work) · Computer Science (1 work) · Consumer education (1 work) · Consumer ethnocentrism (1 work) · Consumption (sociology) (1 work) · Control (management) (1 work)

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