Larry P Pleshko
Biographic Data
| ID | 6662778 |
|---|---|
| NAME | Larry P Pleshko |
| GIVEN NAMES | Larry P |
| FAMILY NAME | Pleshko |
| SIGNATURE | PLESHKO L P |
| AFFILIATIONS | KIMEP University |
| ORCID | 0000-0003-3217-9810 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Gender and age as moderators in the satisfaction-loyalty nexus
Purpose This paper explores the influence of age and gender on the relationship between customer satisfaction and loyalty. It models the loyalty process, examining why and how these demographic factors are critical. The study focuses on their impact within the context of franchise restaurant outlets and multi-outlet brands in Kuwait. Design/methodology/approach Trained interviewers gathered data by surveying over 1,500 users from 120 multi-outlet…
Using Direct Observation to Examine the Relationship between Smoking and Consumption Patterns in a Middle Eastern Food Services Setting
Despite the widespread implementation of tobacco control efforts, tobacco use persists in the Eastern Mediterranean Region (EMR), which is projected to experience the smallest decline in worldwide smoking rates. Although researchers have never explicitly examined the relationship between smoking and consumption behaviour, the two phenomena may be interrelated, especially in social settings. Utilising unobtrusive observational research, the curren…
No prominent works on this page.
Using Direct Observation to Examine the Relationship between Smoking and Consumption Patterns in a Middle Eastern Food Services Setting
Despite the widespread implementation of tobacco control efforts, tobacco use persists in the Eastern Mediterranean Region (EMR), which is projected to experience the smallest decline in worldwide smoking rates. Although researchers have never explicitly examined the relationship between smoking and consumption behaviour, the two phenomena may be interrelated, especially in social settings. Utilising unobtrusive observational research, the curren…
Gender and age as moderators in the satisfaction-loyalty nexus
Purpose This paper explores the influence of age and gender on the relationship between customer satisfaction and loyalty. It models the loyalty process, examining why and how these demographic factors are critical. The study focuses on their impact within the context of franchise restaurant outlets and multi-outlet brands in Kuwait. Design/methodology/approach Trained interviewers gathered data by surveying over 1,500 users from 120 multi-outlet…
Advertising (1 work) · Brand Loyalty (1 work) · Business (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Consumer Retail Behavior Studies (1 work) · Consumption (sociology (1 work) · Context (archaeology) (1 work) · Customer satisfaction (1 work) · Customer Service Quality and Loyalty (1 work) · Demography (1 work)