José Carlos Losada Díaz
Biographic Data
| ID | 6701662 |
|---|---|
| NAME | José Carlos Losada Díaz |
| GIVEN NAMES | José Carlos Losada |
| FAMILY NAME | Díaz |
| SIGNATURE | DÍAZ J C L |
| AFFILIATIONS | Universidad de Murcia |
| ORCID | 0000-0002-3966-837X |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 8 |
| AUTHOR COUNT | 7 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 1 |
Analysing the influence of Universities’ content strategy on the level of engagement on social media
Social media have become a key tool in the institutional communication of universities to disseminate content and establish interaction and dialogue with their publics. Content strategy in social networks is a relevant aspect to inform their audiences about their daily activities and position universities in the digital sphere. This article studies the influence of the different types of content posted by universities on their social networks on …
Evaluating the content strategy developed by universities on social media
Institutional communication is becoming a strategic instrument for universities, since it facilitates the relationships with their various publics and allows positioning of the institutional brand, which will contribute to building a distinctive reputation. The types of content disseminated by universities via their social media accounts will contribute decisively to these objectives, since the way in which the different topics are communicated m…
Nuevos escenarios para la conversación política: El uso de WhatsApp por parte de los partidos durante la campaña electoral de abril de 2019 en España
La democratización de la tecnología ha permitido que los ciudadanos y los partidos políticos encuentren nuevos caminos para el diálogo y la conversación social. De hecho, los líderes políticos “comienzan a gobernar con el móvil”. Dentro de las diferentes opciones para este diálogo se encuentran las aplicaciones de mensajería instantánea, como WhatsApp, que se consolidan como una herramienta habitual en las estrategias de comunicación de partidos …
El discurso del odio en Instagram durante las Elecciones Generales 2019 en España
Este estudio indaga acerca de la presencia y la gestión del “discurso del odio” en la red social Instagram dentro del debate político. El objetivo ha sido clasificar, cuantificar y analizar las diferentes formas de expresión del odio dentro de la plataforma Instagram, a partir del estudio de los comentarios a las publicaciones de las cuentas oficiales de las principales fuerzas políticas y candidatos en las Elecciones Generales en España en abril…
Comunicación gubernamental y emociones en la crisis del Covid-19 en España
Introducción. Se analiza el impacto de la información sobre el COVID-19 en la población española para identificar los efectos y las emociones relacionadas con los canales y fuentes de consumo informativo durante la primera fase de la pandemia, que coincidió con los primeros días del estado de alarma. Metodología. Se realizó una encuesta administrada a través de Internet (n=1823.) que se distribuyó durante la segunda y la tercera semana de confina…
A taxonomy design for mobile applications in the Spanish political communication context
The new mobile ecosystem that now defines the so-called mobile society and the mobile culture is already a key territory for contemporary political communication. Within this culture, mobile applications have become a common ground for the meeting between organisations and citizens interested in participating in political matters through the direct experience that these platforms allow. Despite this development, it is difficult to find a complete…
Facebook as a dialogic communication tool at the most visited museums of the world
Social networks have obtained a relevant presence in Communication programs and they are changing the way to disseminate information and engage in dialogue. They permit a more balanced and participatory model of communication between publics and organizations, based in dialogue and conversation, not persuasion. The main objective of this paper is to evaluate how museums are using Facebook to interact and engage in dialogue with their publics. Thi…
Facebook as a dialogic communication tool at the most visited museums of the world
Social networks have obtained a relevant presence in Communication programs and they are changing the way to disseminate information and engage in dialogue. They permit a more balanced and participatory model of communication between publics and organizations, based in dialogue and conversation, not persuasion. The main objective of this paper is to evaluate how museums are using Facebook to interact and engage in dialogue with their publics. Thi…
Evaluating the content strategy developed by universities on social media
Institutional communication is becoming a strategic instrument for universities, since it facilitates the relationships with their various publics and allows positioning of the institutional brand, which will contribute to building a distinctive reputation. The types of content disseminated by universities via their social media accounts will contribute decisively to these objectives, since the way in which the different topics are communicated m…
A taxonomy design for mobile applications in the Spanish political communication context
The new mobile ecosystem that now defines the so-called mobile society and the mobile culture is already a key territory for contemporary political communication. Within this culture, mobile applications have become a common ground for the meeting between organisations and citizens interested in participating in political matters through the direct experience that these platforms allow. Despite this development, it is difficult to find a complete…
Facebook as a dialogic communication tool at the most visited museums of the world
Social networks have obtained a relevant presence in Communication programs and they are changing the way to disseminate information and engage in dialogue. They permit a more balanced and participatory model of communication between publics and organizations, based in dialogue and conversation, not persuasion. The main objective of this paper is to evaluate how museums are using Facebook to interact and engage in dialogue with their publics. Thi…
Comunicación gubernamental y emociones en la crisis del Covid-19 en España
Introducción. Se analiza el impacto de la información sobre el COVID-19 en la población española para identificar los efectos y las emociones relacionadas con los canales y fuentes de consumo informativo durante la primera fase de la pandemia, que coincidió con los primeros días del estado de alarma. Metodología. Se realizó una encuesta administrada a través de Internet (n=1823.) que se distribuyó durante la segunda y la tercera semana de confina…
A taxonomy design for mobile applications in the Spanish political communication context
The new mobile ecosystem that now defines the so-called mobile society and the mobile culture is already a key territory for contemporary political communication. Within this culture, mobile applications have become a common ground for the meeting between organisations and citizens interested in participating in political matters through the direct experience that these platforms allow. Despite this development, it is difficult to find a complete…
Nuevos escenarios para la conversación política: El uso de WhatsApp por parte de los partidos durante la campaña electoral de abril de 2019 en España
La democratización de la tecnología ha permitido que los ciudadanos y los partidos políticos encuentren nuevos caminos para el diálogo y la conversación social. De hecho, los líderes políticos “comienzan a gobernar con el móvil”. Dentro de las diferentes opciones para este diálogo se encuentran las aplicaciones de mensajería instantánea, como WhatsApp, que se consolidan como una herramienta habitual en las estrategias de comunicación de partidos …
El discurso del odio en Instagram durante las Elecciones Generales 2019 en España
Este estudio indaga acerca de la presencia y la gestión del “discurso del odio” en la red social Instagram dentro del debate político. El objetivo ha sido clasificar, cuantificar y analizar las diferentes formas de expresión del odio dentro de la plataforma Instagram, a partir del estudio de los comentarios a las publicaciones de las cuentas oficiales de las principales fuerzas políticas y candidatos en las Elecciones Generales en España en abril…
Evaluating the content strategy developed by universities on social media
Institutional communication is becoming a strategic instrument for universities, since it facilitates the relationships with their various publics and allows positioning of the institutional brand, which will contribute to building a distinctive reputation. The types of content disseminated by universities via their social media accounts will contribute decisively to these objectives, since the way in which the different topics are communicated m…
Analysing the influence of Universities’ content strategy on the level of engagement on social media
Social media have become a key tool in the institutional communication of universities to disseminate content and establish interaction and dialogue with their publics. Content strategy in social networks is a relevant aspect to inform their audiences about their daily activities and position universities in the digital sphere. This article studies the influence of the different types of content posted by universities on their social networks on …
Political science (7 works) · Public relations (4 works) · Sociology (4 works) · Art (3 works) · Communication and COVID-19 Impact (3 works) · Humanities (3 works) · Impact of Technology on Adolescents (3 works) · Social Media and Politics (3 works) · Business (2 works) · Computer Science (2 works)