Alberto Urueña-López
Biographic Data
| ID | 6701663 |
|---|---|
| NAME | Alberto Urueña-López |
| GIVEN NAMES | Alberto |
| FAMILY NAME | Urueña-López |
| SIGNATURE | URUEÑA-LÓPEZ A |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2011 |
| LATEST PUBLICATION YEAR | 2014 |
| H-INDEX | 1 |
Políticas públicas de desarrollo de la industria de contenidos digitales
This research has been an analysis of public policies for the development of the digital content industry developed in Germany, UK, France and Italy (countries close to our cultural, economic and political) and Israel and the United States (countries with high development of digital content sector). The analysis of policy measures in these countries has identified three lines of action: creating and fostering entrepreneurial centers, finding new …
La información en la economía del conocimiento
Based on the concept of information, we begin with a brief review of the definition of the knowledge economy. There are two lines of evaluating the knowledge economy: the first is based on the use of summary indicators in a model with four pillars: regulatory environment, education, ICT infrastructure and innovation; the second is more quantitative, using economic techniques of accounting knowledge. We then defend the use of an existing internati…
Internet como fuente de información en el proceso de compra
Traditional purchasing processes have become more complex and sophisticated with the appearance of the internet. The increasing number of internet users and the ease of access to information are pushing businesses to revise their communication strategies and management plans for online and offline channels. This study analyses the relationship between the information search and the point of purchase in multichannel environments. The main result o…
La información en la economía del conocimiento
Based on the concept of information, we begin with a brief review of the definition of the knowledge economy. There are two lines of evaluating the knowledge economy: the first is based on the use of summary indicators in a model with four pillars: regulatory environment, education, ICT infrastructure and innovation; the second is more quantitative, using economic techniques of accounting knowledge. We then defend the use of an existing internati…
Internet como fuente de información en el proceso de compra
Traditional purchasing processes have become more complex and sophisticated with the appearance of the internet. The increasing number of internet users and the ease of access to information are pushing businesses to revise their communication strategies and management plans for online and offline channels. This study analyses the relationship between the information search and the point of purchase in multichannel environments. The main result o…
La información en la economía del conocimiento
Based on the concept of information, we begin with a brief review of the definition of the knowledge economy. There are two lines of evaluating the knowledge economy: the first is based on the use of summary indicators in a model with four pillars: regulatory environment, education, ICT infrastructure and innovation; the second is more quantitative, using economic techniques of accounting knowledge. We then defend the use of an existing internati…
Políticas públicas de desarrollo de la industria de contenidos digitales
This research has been an analysis of public policies for the development of the digital content industry developed in Germany, UK, France and Italy (countries close to our cultural, economic and political) and Israel and the United States (countries with high development of digital content sector). The analysis of policy measures in these countries has identified three lines of action: creating and fostering entrepreneurial centers, finding new …
Business (3 works) · Computer Science (2 works) · Marketing (2 works) · Political science (2 works) · Advertising (1 work) · Consumer Market Behavior and Pricing (1 work) · Consumer Retail Behavior Studies (1 work) · Content analysis (1 work) · Cultural Industries and Urban Development (1 work) · Digital Marketing and Social Media (1 work)