Internet como fuente de información en el proceso de compra
Hacia una concepción integral del consumidor
Bibliographic Data
| ID | 12623740 |
|---|---|
| Authors | Alberto Urueña-López (corresponding author), Ángel-Francisco Agudo-Peregrina (Universidad Politécnica de Madrid), Antonio Hidalgo Nuchera (0000-0002-3598-9862, Universidad Politécnica de Madrid), Antonio Hidalgo-Nuchera |
| Year | 2011 |
| Volume | 20 |
| Issue | 6 |
| Pages | 627-633 |
| Publication date | 2011-11-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | El Profesional de la Informacion (JOURNAL) |
| Journal identifiers | ISSN: 1386-6710 • E-ISSN: 1699-2407 |
| Publisher | Ediciones Profesionales de la Informacion SL (PUBLISHER) |
| DOI | 10.3145/epi.2011.nov.04 |
| OpenAlex | W2073923792 |
| Language | ES |
| References cited | 14 |
Traditional purchasing processes have become more complex and sophisticated with the appearance of the internet. The increasing number of internet users and the ease of access to information are pushing businesses to revise their communication strategies and management plans for online and offline channels. This study analyses the relationship between the information search and the point of purchase in multichannel environments. The main result of this research is that a comprehensive analysis of the consumer and the ability to track their online and offline purchasing habits can provide businesses with valuable data to deploy information resources in a way that optimally meets consumer needs according to the products offered
Advertising · Business · Point (geometry · Purchasing · The Internet · World Wide Web · Computer Science · Consumer Market Behavior and Pricing · Consumer Retail Behavior Studies · Digital Marketing and Social Media · Marketing
| Highly cited | No |
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