Benjamín Manchado Pérez
Biographic Data
| ID | 6702882 |
|---|---|
| NAME | Benjamín Manchado Pérez |
| GIVEN NAMES | Benjamín Manchado |
| FAMILY NAME | Pérez |
| SIGNATURE | PÉREZ B M |
| AFFILIATIONS | Universidad Complutense de Madrid |
| ORCID | 0000-0001-9176-3182 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 2 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2014 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 1 |
La formación universitaria sobre Publicidad y Relaciones Públicas en España tras 50 años de historia: Qué y cómo enseñamos
Fifty years after the introduction of Communication studies into Spanish universities, this article presents the results of a descriptive investigation of on-campus university education in Advertising and Public Relations in Spain, with the dual aim of gaining an understanding of how it is formally, and what and how it is taught. A total of 1,815 teaching guides amounting to 10,224 ECTS credits were compiled for the 41 degree courses taught in 38…
La transformación digital de la docencia universitaria en comunicación durante la crisis de la Covid-19 en España: Una aproximación desde la perspectiva del alumnado
Introducción: La crisis sanitaria de la COVID-19 (enfermedad producida por el coronavirus o SARS-COV-2) en el año 2020 conllevó la suspensión de la docencia presencial en las universidades españolas y evidenció las dificultades para avanzar en la transformación digital del mundo universitario. El objetivo de la investigación cuyos resultados se exponen aquí es aproximarse, desde la perspectiva del alumnado, al modo en que los estudios universitar…
Three decades of advertising research in Spain: Analysis of scientific communication journals (1980-2013)
This article presents the main findings of a study on advertising research in Spanish communication scientific journals for the last thirty years. A total of 853 articles collected from 53 journals, ranging from 1980 to 2013, were used in the analysis, to study characteristics on journals, articles and authors (such as article subject or authors’ institutional affiliation). Results allow a better understanding of the research on advertising condu…
Three decades of advertising research in Spain: Analysis of scientific communication journals (1980-2013)
This article presents the main findings of a study on advertising research in Spanish communication scientific journals for the last thirty years. A total of 853 articles collected from 53 journals, ranging from 1980 to 2013, were used in the analysis, to study characteristics on journals, articles and authors (such as article subject or authors’ institutional affiliation). Results allow a better understanding of the research on advertising condu…
Three decades of advertising research in Spain: Analysis of scientific communication journals (1980-2013)
This article presents the main findings of a study on advertising research in Spanish communication scientific journals for the last thirty years. A total of 853 articles collected from 53 journals, ranging from 1980 to 2013, were used in the analysis, to study characteristics on journals, articles and authors (such as article subject or authors’ institutional affiliation). Results allow a better understanding of the research on advertising condu…
La transformación digital de la docencia universitaria en comunicación durante la crisis de la Covid-19 en España: Una aproximación desde la perspectiva del alumnado
Introducción: La crisis sanitaria de la COVID-19 (enfermedad producida por el coronavirus o SARS-COV-2) en el año 2020 conllevó la suspensión de la docencia presencial en las universidades españolas y evidenció las dificultades para avanzar en la transformación digital del mundo universitario. El objetivo de la investigación cuyos resultados se exponen aquí es aproximarse, desde la perspectiva del alumnado, al modo en que los estudios universitar…
La formación universitaria sobre Publicidad y Relaciones Públicas en España tras 50 años de historia: Qué y cómo enseñamos
Fifty years after the introduction of Communication studies into Spanish universities, this article presents the results of a descriptive investigation of on-campus university education in Advertising and Public Relations in Spain, with the dual aim of gaining an understanding of how it is formally, and what and how it is taught. A total of 1,815 teaching guides amounting to 10,224 ECTS credits were compiled for the 41 degree courses taught in 38…
Political science (3 works) · Advertising and Communication Studies (2 works) · Business (2 works) · Humanities (2 works) · Journalism and Media Studies (2 works) · Advertising (1 works) · Art (1 works) · Computer Science (1 works) · Corporate Identity and Reputation (1 works) · Creativity (1 works)