Three decades of advertising research in Spain

Analysis of scientific communication journals (1980-2013)

Bibliographic Data

ID13106960
AuthorsAntonio J Baladrón Pazos (0000-0001-7870-2545), Beatriz Correyero Ruiz (0000-0003-0069-8448, Universidad Complutense de Madrid, corresponding author), Benjamín Manchado Pérez (0000-0001-9176-3182)
Year2014
Volume27
Issue4
Pages49-71
Publication date2014-11-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueCommunication & Society (JOURNAL)
Journal identifiersISSN: 2386-7876 • E-ISSN: 2386-7876
PublisherUniversidad de Navarra (PUBLISHER • ES)
DOI10.15581/003.27.4.49-71
OpenAlexW1977974519
LanguageEN
Citations received7
References cited7

This article presents the main findings of a study on advertising research in Spanish communication scientific journals for the last thirty years. A total of 853 articles collected from 53 journals, ranging from 1980 to 2013, were used in the analysis, to study characteristics on journals, articles and authors (such as article subject or authors’ institutional affiliation). Results allow a better understanding of the research on advertising conducted in Spain during the last three decades

Advertising · Business · Library science · Political science · Subject (documents · Advertising and Communication Studies · Computer Science · Corporate Identity and Reputation · Journalism and Media Studies

Tools

Open DOIOpen Access