Elizabeth Kempen
Biographic Data
| ID | 6706977 |
|---|---|
| NAME | Elizabeth Kempen |
| GIVEN NAMES | Elizabeth |
| FAMILY NAME | Kempen |
| SIGNATURE | KEMPEN E |
| AFFILIATIONS | University of South Africa |
| ORCID | 0000-0002-4447-7797 |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 4 |
| WORKS AS AUTHOR | 7 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2002 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 1 |
Garment fit expectations as determinants of men’s ready-to-wear business apparel purchase decisions
The purpose of this article is to examine male consumers’ functional expectations, aesthetic expectations and socio-psychological expectations of the fit of ready-to-wear business apparel as potential antecedents of the purchase decision among a sample of male consumers in the Gauteng province of South Africa. Data were collected from 216 respondents using anonymously completed online questionnaires. Research scales were operationalized based on …
Can you be unique by wearing fast fashion? Exploring South African contemporary female consumers’ creative behaviour towards fast fashion uniqueness
Contemporary female consumers manage their appearance through current fashion trends and styles. The desire to be unique drives consumers to develop appearances that are perceived to differentiate them from others. In a world where fast fashion delivers multiple copies of one fashion item, it is difficult to imagine if fast fashion could deliver a unique appearance. Little research has considered the possibility of achieving fast fashion uniquene…
Exploring female consumers’ preferred evaluative criteria for casual clothing purchases and the association with body shape
The association between clothing fit and body shape is vital to purchasing satisfaction. However, scant research is available on female consumers’ use of this criterion to determine whether an apparel item will suit their body shape. The purpose of this study was to determine the association between female consumers’ perceived body shape and the evaluative criteria they frequently use when making casual clothing purchasing decisions. A group-admi…
Marketing for Survival
The purpose of this paper is to investigate the promotional activities embraced by informal clothing manufacturing micro-enterprises (CMMEs) in the informal economy of an emerging market. Informal micro-enterprises are both income and job-generating alternatives for unemployed people in South Africa’s townships. Recent research has highlighted the need to develop unique marketing strategies to address challenges in emerging markets and help CMMEs…
Towards economic sustainability
Purpose This paper aims to investigate the business operations of informal clothing manufacturing micro enterprises (CMMEs) and identifies ways to support owners to achieve economic sustainability. Design/methodology/approach A qualitative approach applying a case study design was used to study the business operations of 13 informal CMME owners at a business incubation hub (IH). Findings The study found that emerging CMME owners need ongoing gene…
Custom-made apparel manufacturing micro-enterprise owners’ perspectives on sustainability
Purpose The purpose of this paper is to investigate custom-made apparel manufacturing micro-enterprise (CMME) owners’ perspectives of sustainability within their business practices throughout the entire product development process and determine how educational initiatives can promote a more environmentally conscious product development process. Design/methodology/approach A qualitative case study, using face-to-face interviews and observations of…
Experiences and Meanings of Dwellings
Experiences and Meanings of Dwellings
Towards economic sustainability
Purpose This paper aims to investigate the business operations of informal clothing manufacturing micro enterprises (CMMEs) and identifies ways to support owners to achieve economic sustainability. Design/methodology/approach A qualitative approach applying a case study design was used to study the business operations of 13 informal CMME owners at a business incubation hub (IH). Findings The study found that emerging CMME owners need ongoing gene…
Custom-made apparel manufacturing micro-enterprise owners’ perspectives on sustainability
Purpose The purpose of this paper is to investigate custom-made apparel manufacturing micro-enterprise (CMME) owners’ perspectives of sustainability within their business practices throughout the entire product development process and determine how educational initiatives can promote a more environmentally conscious product development process. Design/methodology/approach A qualitative case study, using face-to-face interviews and observations of…
Exploring female consumers’ preferred evaluative criteria for casual clothing purchases and the association with body shape
The association between clothing fit and body shape is vital to purchasing satisfaction. However, scant research is available on female consumers’ use of this criterion to determine whether an apparel item will suit their body shape. The purpose of this study was to determine the association between female consumers’ perceived body shape and the evaluative criteria they frequently use when making casual clothing purchasing decisions. A group-admi…
Marketing for Survival
The purpose of this paper is to investigate the promotional activities embraced by informal clothing manufacturing micro-enterprises (CMMEs) in the informal economy of an emerging market. Informal micro-enterprises are both income and job-generating alternatives for unemployed people in South Africa’s townships. Recent research has highlighted the need to develop unique marketing strategies to address challenges in emerging markets and help CMMEs…
Garment fit expectations as determinants of men’s ready-to-wear business apparel purchase decisions
The purpose of this article is to examine male consumers’ functional expectations, aesthetic expectations and socio-psychological expectations of the fit of ready-to-wear business apparel as potential antecedents of the purchase decision among a sample of male consumers in the Gauteng province of South Africa. Data were collected from 216 respondents using anonymously completed online questionnaires. Research scales were operationalized based on …
Can you be unique by wearing fast fashion? Exploring South African contemporary female consumers’ creative behaviour towards fast fashion uniqueness
Contemporary female consumers manage their appearance through current fashion trends and styles. The desire to be unique drives consumers to develop appearances that are perceived to differentiate them from others. In a world where fast fashion delivers multiple copies of one fashion item, it is difficult to imagine if fast fashion could deliver a unique appearance. Little research has considered the possibility of achieving fast fashion uniquene…
Business (5 works) · Clothing (5 works) · Sociology (5 works) · Marketing (4 works) · Fashion and Cultural Textiles (3 works) · Psychology (3 works) · Qualitative research (3 works) · Social Psychology (3 works) · Art (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works)