John S Krzyzaniak
Biographic Data
| ID | 6723483 |
|---|---|
| NAME | John S Krzyzaniak |
| GIVEN NAMES | John S |
| FAMILY NAME | Krzyzaniak |
| SIGNATURE | KRZYZANIAK J S |
| AFFILIATIONS | , |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 7 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2016 |
| LATEST PUBLICATION YEAR | 2016 |
| H-INDEX | 1 |
The soft power strategy of soccer sponsorships
States have developed a new means of building soft power by sponsoring elite soccer clubs. Through a qualitative analysis of the experiences of Azerbaijan, Qatar and the United Arab Emirates, this study explains why jersey sponsorship is appealing to states, and theorizes the conditions under which sponsorship is most likely to be successful. Specifically, sponsoring more teams and teams with stronger brands results in greater soft power gains. A…
The soft power strategy of soccer sponsorships
States have developed a new means of building soft power by sponsoring elite soccer clubs. Through a qualitative analysis of the experiences of Azerbaijan, Qatar and the United Arab Emirates, this study explains why jersey sponsorship is appealing to states, and theorizes the conditions under which sponsorship is most likely to be successful. Specifically, sponsoring more teams and teams with stronger brands results in greater soft power gains. A…
The soft power strategy of soccer sponsorships
States have developed a new means of building soft power by sponsoring elite soccer clubs. Through a qualitative analysis of the experiences of Azerbaijan, Qatar and the United Arab Emirates, this study explains why jersey sponsorship is appealing to states, and theorizes the conditions under which sponsorship is most likely to be successful. Specifically, sponsoring more teams and teams with stronger brands results in greater soft power gains. A…
Advertising (1 work) · Business (1 work) · Corporation (1 work) · Elite (1 work) · Finance (1 work) · Hard power (1 work) · Law (1 work) · Law (1 work) · Marketing (1 work) · Nonprofit Sector and Volunteering (1 work)