Jim Hagström
Biographic Data
| ID | 6724594 |
|---|---|
| NAME | Jim Hagström |
| GIVEN NAMES | Jim |
| FAMILY NAME | Hagström |
| SIGNATURE | HAGSTRÖM J |
| ORCID | 0009-0006-1719-3744 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Wartime segmentation
In line with recent research that regards the Second World War as a “defining moment” rather than a temporary disruption to the development of consumer societies, this paper explores how consumers were imagined in nonbelligerent Sweden. The main empirical source material consists of business-to-business advertisements from newspaper and magazine publishers aimed at potential advertisers. There, publishers portrayed their readers as suitable consu…
No prominent works on this page.
Wartime segmentation
In line with recent research that regards the Second World War as a “defining moment” rather than a temporary disruption to the development of consumer societies, this paper explores how consumers were imagined in nonbelligerent Sweden. The main empirical source material consists of business-to-business advertisements from newspaper and magazine publishers aimed at potential advertisers. There, publishers portrayed their readers as suitable consu…
Advertising (1 work) · Artificial Intelligence (1 work) · Business (1 work) · Class (philosophy (1 work) · Computer Science (1 work) · Engineering (1 work) · European history and politics (1 work) · Fashion and Cultural Textiles (1 work) · Italian Fascism and Post-war Society (1 work) · Manufacturing engineering (1 work)