Yen Nie Yong
Biographic Data
| ID | 6724598 |
|---|---|
| NAME | Yen Nie Yong |
| GIVEN NAMES | Yen Nie |
| FAMILY NAME | Yong |
| SIGNATURE | YONG Y N |
| ORCID | 0000-0002-2100-8162 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Rebranding Cheapness for Colonial Consumption
In the early twentieth century, the Malayan pineapple was the cheapest but most consumed canned fruit in Britain, most of which was produced by local Chinese enterprises in British Malaya. Current historiography of the Malayan pineapple industry has highlighted its lack of automation and branding that made the canned pineapples low quality and therefore cheap; a consequence of colonial commodity production framework that prioritized rubber export…
Crafting a Postcolonial (Inter)national Identity
Conventional viewpoints on global branding for design-focused consumer goods presuppose national identities as a given and prerequisite to market expansion, the key examples being Danish design furniture, Swiss watches, and Parisian fashion. Through the case study of Royal Selangor—a Malaysian family firm specializing in manufacturing pewter tableware and gifts—this study analyzes how businesses in former colonies adapt their branding strategies …
No prominent works on this page.
Crafting a Postcolonial (Inter)national Identity
Conventional viewpoints on global branding for design-focused consumer goods presuppose national identities as a given and prerequisite to market expansion, the key examples being Danish design furniture, Swiss watches, and Parisian fashion. Through the case study of Royal Selangor—a Malaysian family firm specializing in manufacturing pewter tableware and gifts—this study analyzes how businesses in former colonies adapt their branding strategies …
Rebranding Cheapness for Colonial Consumption
In the early twentieth century, the Malayan pineapple was the cheapest but most consumed canned fruit in Britain, most of which was produced by local Chinese enterprises in British Malaya. Current historiography of the Malayan pineapple industry has highlighted its lack of automation and branding that made the canned pineapples low quality and therefore cheap; a consequence of colonial commodity production framework that prioritized rubber export…
Asian Studies and History (2 works) · Colonialism (2 works) · Entrepreneurship (2 works) · Aesthetics (1 works) · Business (1 works) · Business history (1 works) · Commodity (1 works) · Culinary Culture and Tourism (1 works) · Empire (1 works) · Historical Economic and Social Studies (1 works)