Hartmut Stöckl
Biographic Data
| ID | 6730388 |
|---|---|
| NAME | Hartmut Stöckl |
| GIVEN NAMES | Hartmut |
| FAMILY NAME | Stöckl |
| SIGNATURE | STÖCKL H |
| AFFILIATIONS | University of Salzburg |
| ORCID | 0000-0002-4517-4464 |
| VERIFIED | Yes |
| TOTAL WORKS | 11 |
| TOTAL CITATIONS | 11 |
| AUTHOR COUNT | 10 |
| EDITOR COUNT | 1 |
| FIRST PUBLICATION YEAR | 2005 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 2 |
Fresh perspectives on multimodal argument reconstruction
The present contribution exemplifies current models for argument reconstruction on an environmental protection print-ad, identifying deficits in the way the models account for multimodal argumentation. Based on this critical review, three general research perspectives are suggested for making argument reconstruction maximally multimodal: the reach and logic of semiotic modes, multimodal coherence, and genre-specific multimodal discourse structure
Bold and impactful
This paper is a critical appreciation of some of Gunther Kress’s central (social) semiotic notions: i.e., motivation , materiality , rhetorical aptness and semiotic mode versus medium . These will be discussed in relation to four landmark models of sign-making and semiosis by Saussure, Peirce, Bühler and Jakobson. Based on these comments, the paper identifies the persistent difficulties current multimodality research faces in defining mode and in…
Multimodal Coherence Revisited
The present paper proposes a preliminary annotation framework for the study of multimodal coherence in print ads. The framework is firmly based on a review of current theorizing on multimodal cohesion and coherence. Following guidelines for good empirical practice, the annotation scheme is tested on 50 ad samples, seeking to illustrate genre-specific qualities of multimodal coherence and to identify difficulties in applying conceptual frameworks …
The rhetoric of multimodal communication
Tracing The Shapes of Multimodal Rhetoric
This visual essay seeks to substantiate and illustrate the tenet that formal–structural elements in graphic design carry rhetorical functions. Based on a National Geographic feature article, the authors demonstrate methods for ‘measuring’ layout, colour and typography, and show the results in infographic visualizations. At the same time, the study showcases the epistemic value of these visualizations. The perspective adopted puts the double-page …
Multimodality in a diachronic light
Multimodalität – Semiotische und textlinguistische Grundlagen
Handbuch Sprache im multimodalen Kontext
The handbook covers language usage in multi-semiotic textual environments. Integrating linguistic features with images, sounds, and typography creates patterns of substantive, formal, and functional linkage. The volume outlines the paradigms in multimodal linguistic research, systematic methods for analyzing semiotically complex texts, and offers insight about the functionality of selected types of multimodal texts.
Multimodale Werbekommunikation – Theorie und Praxis
The present contribution discusses the complex relations between advertising research (theory) and the making of advertising (practice). It argues that advertising theory may only be useful for the advertising agencies if the knowledge generated is practically relevant, accessible, comprehensible and the external conditions favour its application. Based on a concise assessment of the interrelationship between research and practice (2) and a caref…
Bildlinguistik
Obwohl Bilder im Zuge des pictorial turn 'in aller Augen' sind, greifen die meisten bildwissenschaftlichen Bemühungen aus linguistischer Sicht zu kurz. Ein Grund dafür ist, dass die Typisiertheit von Bildern, aber auch deren vielfältige Formen und Funktionen im sozialen Kontext übersehen werden. Noch schwerer wiegt ihre isolierte Betrachtung, die suggeriert, es gäbe 'das Bild pur'. In Wirklichkeit ist Kommunikation essentiell multimodal, das heiß…
Typography
This study demonstrates how semiotic theories can be used to understand typography. Starting from the assumption that typography represents a mode/code in its own right, which interacts with all other textual signing modes, the article outlines a typographic `grammar' as a structured set of networked resources. The analytical toolkit is then illustrated with the help of two sample texts. Based on some general semiotic reflections about the nature…
Typography
This study demonstrates how semiotic theories can be used to understand typography. Starting from the assumption that typography represents a mode/code in its own right, which interacts with all other textual signing modes, the article outlines a typographic `grammar' as a structured set of networked resources. The analytical toolkit is then illustrated with the help of two sample texts. Based on some general semiotic reflections about the nature…
The rhetoric of multimodal communication
Tracing The Shapes of Multimodal Rhetoric
This visual essay seeks to substantiate and illustrate the tenet that formal–structural elements in graphic design carry rhetorical functions. Based on a National Geographic feature article, the authors demonstrate methods for ‘measuring’ layout, colour and typography, and show the results in infographic visualizations. At the same time, the study showcases the epistemic value of these visualizations. The perspective adopted puts the double-page …
Multimodality in a diachronic light
Typography
This study demonstrates how semiotic theories can be used to understand typography. Starting from the assumption that typography represents a mode/code in its own right, which interacts with all other textual signing modes, the article outlines a typographic `grammar' as a structured set of networked resources. The analytical toolkit is then illustrated with the help of two sample texts. Based on some general semiotic reflections about the nature…
Multimodale Werbekommunikation – Theorie und Praxis
The present contribution discusses the complex relations between advertising research (theory) and the making of advertising (practice). It argues that advertising theory may only be useful for the advertising agencies if the knowledge generated is practically relevant, accessible, comprehensible and the external conditions favour its application. Based on a concise assessment of the interrelationship between research and practice (2) and a caref…
Bildlinguistik
Obwohl Bilder im Zuge des pictorial turn 'in aller Augen' sind, greifen die meisten bildwissenschaftlichen Bemühungen aus linguistischer Sicht zu kurz. Ein Grund dafür ist, dass die Typisiertheit von Bildern, aber auch deren vielfältige Formen und Funktionen im sozialen Kontext übersehen werden. Noch schwerer wiegt ihre isolierte Betrachtung, die suggeriert, es gäbe 'das Bild pur'. In Wirklichkeit ist Kommunikation essentiell multimodal, das heiß…
Multimodalität – Semiotische und textlinguistische Grundlagen
Handbuch Sprache im multimodalen Kontext
The handbook covers language usage in multi-semiotic textual environments. Integrating linguistic features with images, sounds, and typography creates patterns of substantive, formal, and functional linkage. The volume outlines the paradigms in multimodal linguistic research, systematic methods for analyzing semiotically complex texts, and offers insight about the functionality of selected types of multimodal texts.
Multimodality in a diachronic light
The rhetoric of multimodal communication
Tracing The Shapes of Multimodal Rhetoric
This visual essay seeks to substantiate and illustrate the tenet that formal–structural elements in graphic design carry rhetorical functions. Based on a National Geographic feature article, the authors demonstrate methods for ‘measuring’ layout, colour and typography, and show the results in infographic visualizations. At the same time, the study showcases the epistemic value of these visualizations. The perspective adopted puts the double-page …
Multimodal Coherence Revisited
The present paper proposes a preliminary annotation framework for the study of multimodal coherence in print ads. The framework is firmly based on a review of current theorizing on multimodal cohesion and coherence. Following guidelines for good empirical practice, the annotation scheme is tested on 50 ad samples, seeking to illustrate genre-specific qualities of multimodal coherence and to identify difficulties in applying conceptual frameworks …
Bold and impactful
This paper is a critical appreciation of some of Gunther Kress’s central (social) semiotic notions: i.e., motivation , materiality , rhetorical aptness and semiotic mode versus medium . These will be discussed in relation to four landmark models of sign-making and semiosis by Saussure, Peirce, Bühler and Jakobson. Based on these comments, the paper identifies the persistent difficulties current multimodality research faces in defining mode and in…
Fresh perspectives on multimodal argument reconstruction
The present contribution exemplifies current models for argument reconstruction on an environmental protection print-ad, identifying deficits in the way the models account for multimodal argumentation. Based on this critical review, three general research perspectives are suggested for making argument reconstruction maximally multimodal: the reach and logic of semiotic modes, multimodal coherence, and genre-specific multimodal discourse structure
Philosophy (8 works) · Computer Science (6 works) · Discourse Analysis in Language Studies (6 works) · Language, Metaphor, and Cognition (6 works) · Linguistics (6 works) · Multimodality (5 works) · Philosophy (5 works) · Sociology (5 works) · Epistemology (4 works) · Linguistic Education and Pedagogy (4 works)