Tracing The Shapes of Multimodal Rhetoric
Showing the Epistemic Powers of Visualization
Bibliographic Data
| ID | 12700179 |
|---|---|
| Authors | Jana Pflaeging (0000-0003-3957-9286, University of Salzburg, corresponding author), Hartmut Stöckl (0000-0002-4517-4464, University of Salzburg) |
| Year | 2021 |
| Volume | 20 |
| Issue | 3 |
| Pages | 397-414 |
| Publication date | 2021-07-27 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Visual Communication (JOURNAL) |
| Journal identifiers | ISSN: 1470-3572 • E-ISSN: 1741-3214 |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.1177/14703572211010370 |
| OpenAlex | W3185971963 |
| Language | EN |
| Citations received | 3 |
| References cited | 11 |
This visual essay seeks to substantiate and illustrate the tenet that formal–structural elements in graphic design carry rhetorical functions. Based on a National Geographic feature article, the authors demonstrate methods for ‘measuring’ layout, colour and typography, and show the results in infographic visualizations. At the same time, the study showcases the epistemic value of these visualizations. The perspective adopted puts the double-page centre-stage
Art · Data mining · Epistemology · Feature (linguistics · Infographic · Linguistics · Perspective (graphical · Rhetoric · Rhetorical question · Sociology · Tracing · Typography · Value (mathematics · Visual arts · Visual rhetoric · Visualization · Computer Science · Discourse Analysis in Language Studies · Language, Metaphor, and Cognition · Linguistics and Discourse Analysis · Philosophy · Artificial Intelligence
| Unique citing works | 3 |
|---|---|
| Citations per year | 1 |
| Citation span | 2023 - 2025 (3) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 3 |