Katherine Eagleton
Biographic Data
| ID | 6733481 |
|---|---|
| NAME | Katherine Eagleton |
| GIVEN NAMES | Katherine |
| FAMILY NAME | Eagleton |
| SIGNATURE | EAGLETON K |
| AFFILIATIONS | Centre for Health Initiatives University of Wollongong Wollongong New South Wales 2500 Australia |
| ORCID | 0000-0001-6973-0296 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 3 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2011 |
| LATEST PUBLICATION YEAR | 2011 |
| H-INDEX | 1 |
What do Australian consumers think about current advertising standards
The concept of community standards is the cornerstone of advertising self‐regulation in Australia. However, there is a dearth of research on current attitudes towards advertising and a virtual absence of such data in an Australian context. A questionnaire was developed to assess consumer attitudes towards advertising; respondents were 872 adults residing in New South Wales. We found high levels of concern regarding advertising standards in genera…
What do Australian consumers think about current advertising standards
The concept of community standards is the cornerstone of advertising self‐regulation in Australia. However, there is a dearth of research on current attitudes towards advertising and a virtual absence of such data in an Australian context. A questionnaire was developed to assess consumer attitudes towards advertising; respondents were 872 adults residing in New South Wales. We found high levels of concern regarding advertising standards in genera…
What do Australian consumers think about current advertising standards
The concept of community standards is the cornerstone of advertising self‐regulation in Australia. However, there is a dearth of research on current attitudes towards advertising and a virtual absence of such data in an Australian context. A questionnaire was developed to assess consumer attitudes towards advertising; respondents were 872 adults residing in New South Wales. We found high levels of concern regarding advertising standards in genera…
Advertising (1 work) · Business (1 work) · Complaint (1 work) · Consistency (knowledge bases (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Context (archaeology (1 work) · Gender, Feminism, and Media (1 work) · Geography (1 work) · Law (1 work) · Law (1 work)