Tinashe Chuchu

Biographic Data

ID6733778
NAMETinashe Chuchu
GIVEN NAMESTinashe
FAMILY NAMEChuchu
SIGNATURECHUCHU T
AFFILIATIONSUniversity of the Witwatersrand
ORCID0000-0001-7325-8932
VERIFIEDYes
TOTAL WORKS8
TOTAL CITATIONS3
AUTHOR COUNT8
EDITOR COUNT0
FIRST PUBLICATION YEAR2020
LATEST PUBLICATION YEAR2026
H-INDEX1

  • Travel and tourism in South Africa through the lens of Instagram: A local destination marketing study

    Open AccessTinashe ChuchuARTICLESN Social Sciences2026

    Instagram has become a dominant visual platform through which travellers document and share their travel experiences, positioning it as an increasingly influential information channel for tourism-related decision-making. Despite its widespread use, limited empirical evidence exists on how domestic travellers in South Africa adopt and utilise Instagram within a destination marketing context. Drawing on a modified Technology Acceptance Model (TAM),…

  • Voters’ Perceptions of and Preferences for Political Party Brands: Evidence from South Africa

    Open AccessTinashe Chuchu, Aaron Koopman et al.ARTICLEJournal of Political Marketing2025References: 16

  • Assessing the Impact of Covid-19 on Destination Marketing and Image of South Africa

    Open AccessTinashe ChuchuARTICLEJournal of Environmental…2021

    Destination marketing as a research field is attracting an increased amount of attention. The present research provides a review of the impact of COVID-19 on destination marketing of South Africa. The extent to which the COVID-19 pandemic impacted tourist traffic into the country over a selected period in explored. The research utilised government data sources, academic literature and various industry sources to reach its conclusions. The researc…

  • Tales of challenge and resolution: Narratives of women middle managers in the South African public service

    Open AccessWillie Chinyamurindi, Tinashe Chuchu et al.ARTICLEGender in Management An…2021Cited by: 1References: 5

    Purpose The purpose of this study is to investigate the challenges and resolution tactics of women middle managers in the South African public service. Design/methodology/approach A qualitative research approach using semi-structured interviews was used as a data collection technique. Narrative analysis was used with a sample of 20 women middle managers working within the South African public service. Findings Narratives of challenges faced by wo…

  • Modelling fashion clothing involvement among gay consumers in South Africa

    Open AccessNkosivile W Madinga, Eugine Tafadzwa Maziriri et al.ARTICLECogent Social Sciences2020

    This study examines fashion clothing involvement among gay men, who are an emerging segment in the fashion industry. Data was gathered via an online self-administered survey, resulting in 150 responses. SEM using the Smart PLS software, version 3, was used to test the hypotheses. The findings uncovered that fashion consciousness and consumer conformity significantly influence fashion clothing involvement, while social comparison, purchase involve…

  • The Impact of Airport Experience on International Tourists’ Revisit Intention: A South African Case

    Open AccessTinashe ChuchuARTICLEGeoJournal of Tourism and Geosites2020

    Travel destinations have become more dependent on repeat commercial activities and at the center of all this trade are airports that have evolved into full service centres. Therefore, to investigate the influence that airport experience would have on travellers' intention to revisit a destination a conceptual framework was developed. The study was quantitative in nature in which data was collected through intercepts at the OR Tambo International …

  • A Review of the Impact of Consumerism, Recycling and Pollution: Evidence from Southeast Asia: 1999 to 2019

    Open AccessTinashe Chuchu, Eugine Tafadzwa Maziriri et al.ARTICLEJournal of Environmental…2020

    Consumerism has been linked to recycling and pollution over a substantial period leading to a surge of research interest of the past 20 years. Most of this interest has focused on South East Asian countries, namely India and Indonesia, considered as having one of the most polluted capitals in the world. This therefore prompts the present study which reviewed literature on the impact of consumerism, recycling and pollution from Southeast Asia duri…

  • Political campaigns in South Africa: Does celebrity endorsement influence the intention to vote

    Open AccessNkosivile W Madinga, Eugine Tafadzwa Maziriri et al.ARTICLEJournal of Public Affairs2020Cited by: 2References: 20

    From presidential campaigns to social awareness campaigns, celebrities have gradually become central fixtures in modern politics. They tend to be information platforms for candidates and parties they either clearly support or officially endorse. South African political parties raised eyebrows when they rallied the country's popular celebrities to publicly endorse them. Political parties spend a significant amount of money on celebrity endorsement…