Wayne Binney
Biographic Data
| ID | 6733915 |
|---|---|
| NAME | Wayne Binney |
| GIVEN NAMES | Wayne |
| FAMILY NAME | Binney |
| SIGNATURE | BINNEY W |
| AFFILIATIONS | Victoria University |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 4 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2007 |
| LATEST PUBLICATION YEAR | 2016 |
| H-INDEX | 1 |
Conceptualizing Usage in Voting Behavior for Political Marketing: An Application of Consumer Behavior
Political marketing has borrowed and adapted many terms from mainstream marketing, such as image management (segmentation, targeting, and positioning) and consumer (voter). In marketing, the terms “user” and “usage” have been established, yet their application to political marketing is less clear. This paper analyzes the feasibility and usefulness of usage in the political context. Drawing from the literature on usage, a model is developed and ap…
Social Marketing and Behaviour Change: Models, Theory and Applications
This book provides a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in social marketing program development. The book features a review and analysis of the most validated models of behaviour change, together with a number of case studies from international researchers that illustrate these models in practice. The models covered include cognitive, conative, affec…
Reigniting the fire: A contemporary research agenda for social, political and nonprofit marketing
The paper reports on the core challenges faced by the nonprofit, political and social marketing disciplinary areas and suggests a series of research agendas to develop theory and practice to meet these challenges. Social marketing's research agenda involves the continued adaptation of the new developments in commercial marketing, whilst building a base of social marketing theory and best practice benchmarks that can be used to identify, clarify a…
Conceptualizing Usage in Voting Behavior for Political Marketing: An Application of Consumer Behavior
Political marketing has borrowed and adapted many terms from mainstream marketing, such as image management (segmentation, targeting, and positioning) and consumer (voter). In marketing, the terms “user” and “usage” have been established, yet their application to political marketing is less clear. This paper analyzes the feasibility and usefulness of usage in the political context. Drawing from the literature on usage, a model is developed and ap…
Reigniting the fire: A contemporary research agenda for social, political and nonprofit marketing
The paper reports on the core challenges faced by the nonprofit, political and social marketing disciplinary areas and suggests a series of research agendas to develop theory and practice to meet these challenges. Social marketing's research agenda involves the continued adaptation of the new developments in commercial marketing, whilst building a base of social marketing theory and best practice benchmarks that can be used to identify, clarify a…
Reigniting the fire: A contemporary research agenda for social, political and nonprofit marketing
The paper reports on the core challenges faced by the nonprofit, political and social marketing disciplinary areas and suggests a series of research agendas to develop theory and practice to meet these challenges. Social marketing's research agenda involves the continued adaptation of the new developments in commercial marketing, whilst building a base of social marketing theory and best practice benchmarks that can be used to identify, clarify a…
Social Marketing and Behaviour Change: Models, Theory and Applications
This book provides a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in social marketing program development. The book features a review and analysis of the most validated models of behaviour change, together with a number of case studies from international researchers that illustrate these models in practice. The models covered include cognitive, conative, affec…
Conceptualizing Usage in Voting Behavior for Political Marketing: An Application of Consumer Behavior
Political marketing has borrowed and adapted many terms from mainstream marketing, such as image management (segmentation, targeting, and positioning) and consumer (voter). In marketing, the terms “user” and “usage” have been established, yet their application to political marketing is less clear. This paper analyzes the feasibility and usefulness of usage in the political context. Drawing from the literature on usage, a model is developed and ap…
Business (3 works) · Digital Marketing and Social Media (3 works) · Marketing (3 works) · Political science (3 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Economics (2 works) · Politics (2 works) · Public relations (2 works) · Service and Product Innovation (2 works) · Social marketing (2 works)