Social Marketing and Behaviour Change

Models, Theory and Applications

Bibliographic Data

ID19903945
AuthorsLinda Brennan (0000-0002-1964-1487), Wayne Binney, Lukas Parker (0000-0002-0609-9924), David Micallef (0000-0002-8738-5649), Torgeir Aleti (0000-0002-1222-3784), Nguyen Luu (0000-0002-7377-3958), T A Watne, Dang Nguyen (0000-0003-1280-3444), Torgeir Watne
Year2014
Publication date2014-12-26
Open AccessNo
TypeBOOK
VenueSocial Marketing and Behaviour Change (SOURCE_BOOK)
PublisherEdward Elgar Publishing (PUBLISHER • GB)
DOI10.4337/9781782548157
OpenAlexW259963905
Open LibraryOL38286886M
ISBN9781782548157
LanguageEN
Citations received10

This book provides a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in social marketing program development. The book features a review and analysis of the most validated models of behaviour change, together with a number of case studies from international researchers that illustrate these models in practice. The models covered include cognitive, conative, affective, social-cultural and multi-theory models, consumer behavior decision models and social change models

Business · Economics · Management science · Order (exchange) · Political science · Social change · Social marketing · Sociology · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Marketing · Psychology · Service and Product Innovation · Consumer behavior

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