Torgeir Watne
Biographic Data
| ID | 9318375 |
|---|---|
| NAME | Torgeir Watne |
| GIVEN NAMES | Torgeir |
| FAMILY NAME | Watne |
| SIGNATURE | WATNE T |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2014 |
| LATEST PUBLICATION YEAR | 2014 |
| H-INDEX | 0 |
Social Marketing and Behaviour Change: Models, Theory and Applications
This book provides a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in social marketing program development. The book features a review and analysis of the most validated models of behaviour change, together with a number of case studies from international researchers that illustrate these models in practice. The models covered include cognitive, conative, affec…
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Social Marketing and Behaviour Change: Models, Theory and Applications
This book provides a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in social marketing program development. The book features a review and analysis of the most validated models of behaviour change, together with a number of case studies from international researchers that illustrate these models in practice. The models covered include cognitive, conative, affec…
Business (1 works) · Consumer behavior (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Digital Marketing and Social Media (1 works) · Economics (1 works) · Management science (1 works) · Marketing (1 works) · Marketing (1 works) · Marketing (1 works) · Order (exchange) (1 works)