Ridhwan O Olaoke
Biographic Data
| ID | 6734708 |
|---|---|
| NAME | Ridhwan O Olaoke |
| GIVEN NAMES | Ridhwan |
| FAMILY NAME | O Olaoke |
| SIGNATURE | OLAOKE R O |
| AFFILIATIONS | Faculty of Business and Economics, Department of Business Administration Eastern Mediterranean University Famagusta North Cyprus Turkey |
| ORCID | 0000-0002-3069-5259 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2020 |
| H-INDEX | 0 |
Social media communication and higher education brand equity
Beyond its ability to enhance the generation of goals and objectives, understanding an organization's brand equity is a key driver in communicating values to consumers and end‐users. In a very competitive marketplace, it is high time universities ditched the traditional means of communication and comply with the trending social media communication forms so as to better capture both the virtual as well as the real social space of their students wh…
No prominent works on this page.
Social media communication and higher education brand equity
Beyond its ability to enhance the generation of goals and objectives, understanding an organization's brand equity is a key driver in communicating values to consumers and end‐users. In a very competitive marketplace, it is high time universities ditched the traditional means of communication and comply with the trending social media communication forms so as to better capture both the virtual as well as the real social space of their students wh…
Advertising (1 work) · Brand awareness (1 work) · Brand equity (1 work) · Business (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Digital Communication and Language (1 work) · Digital Marketing and Social Media (1 work) · Equity (law (1 work) · Marketing (1 work) · Political science (1 work)