Arto Vilkko
Biographic Data
| ID | 6738697 |
|---|---|
| NAME | Arto Vilkko |
| GIVEN NAMES | Arto |
| FAMILY NAME | Vilkko |
| SIGNATURE | VILKKO A |
| AFFILIATIONS | Freelance Researcher |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2017 |
| LATEST PUBLICATION YEAR | 2017 |
| H-INDEX | 0 |
Public service hit radio? Playlists and product differentiation in the competition for listeners
Since the 1960s, public service broadcasters have attempted to meet the demand for music by young listeners. As commercial radio offerings have expanded, and as public broadcasters are monitored more closely than before, the question arises as to what degree and in which ways public service radio should differ from commercially formatted stations. This article analyses the differentiation strategies applied in music programming by major radio sta…
No prominent works on this page.
Public service hit radio? Playlists and product differentiation in the competition for listeners
Since the 1960s, public service broadcasters have attempted to meet the demand for music by young listeners. As commercial radio offerings have expanded, and as public broadcasters are monitored more closely than before, the question arises as to what degree and in which ways public service radio should differ from commercially formatted stations. This article analyses the differentiation strategies applied in music programming by major radio sta…
Advertising (1 works) · Business (1 works) · Commercial broadcasting (1 works) · Competition (biology (1 works) · Computer Science (1 works) · Marketing (1 works) · Media Studies and Communication (1 works) · Political science (1 works) · Product (mathematics (1 works) · Public broadcasting (1 works)