Public service hit radio? Playlists and product differentiation in the competition for listeners

Bibliographic Data

ID12723751
AuthorsHeikki Hellman (0000-0003-1371-1269, University of Tampere, corresponding author), Arto Vilkko (Freelance Researcher)
Year2017
Volume15
Issue1
Pages27-45
Publication date2017-04-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueRadio Journal International Studies in Broadcast & Audio Media (JOURNAL)
Journal identifiersISSN: 1476-4504 • E-ISSN: 2040-1388
PublisherIntellect (PUBLISHER • GB)
DOI10.1386/rjao.15.1.27_1
OpenAlexW2610803876
LanguageEN
Citations received3
References cited7

Since the 1960s, public service broadcasters have attempted to meet the demand for music by young listeners. As commercial radio offerings have expanded, and as public broadcasters are monitored more closely than before, the question arises as to what degree and in which ways public service radio should differ from commercially formatted stations. This article analyses the differentiation strategies applied in music programming by major radio stations in targeting youth and young adults in Finland. Employing a multi-measure approach in the analysis of the content, the results confirm that YleX, a popular music station of the public broadcaster YLE, differs significantly from its major commercial rivals Energy and The Voice. The article argues that even a radio station focusing on the latest hits can fulfil a public service mission

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