Mara del Pilar Martnez-Costa
Biographic Data
| ID | 6738727 |
|---|---|
| NAME | Mara del Pilar Martnez-Costa |
| GIVEN NAMES | Mara del Pilar |
| FAMILY NAME | Martnez-Costa |
| SIGNATURE | MARTNEZ-COSTA M P |
| AFFILIATIONS | Universidad de Navarra |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2009 |
| LATEST PUBLICATION YEAR | 2009 |
| H-INDEX | 0 |
An analysis of the communication strategies of Spanish commercial music networks on the web
Increasing online activity and greater competition in the traditional broadcast market are changing the face of commercial music radio in Spain. Music networks have begun to provide supplementary content alongside their radio broadcasts in order to impart distinctiveness to their Internet presence. This study examines the websites of a number of Spanish music stations and reports on the content of those sites, their relationship to the traditiona…
No prominent works on this page.
An analysis of the communication strategies of Spanish commercial music networks on the web
Increasing online activity and greater competition in the traditional broadcast market are changing the face of commercial music radio in Spain. Music networks have begun to provide supplementary content alongside their radio broadcasts in order to impart distinctiveness to their Internet presence. This study examines the websites of a number of Spanish music stations and reports on the content of those sites, their relationship to the traditiona…
Computer Science (1 work) · Media and Digital Communication (1 work) · Media, Journalism, and Communication History (1 work) · Optimal distinctiveness theory (1 work) · Psychology (1 work) · Radio, Podcasts, and Digital Media (1 work) · The Internet (1 work) · World Wide Web (1 work)