An analysis of the communication strategies of Spanish commercial music networks on the web
Http://los40.com, http://los40principales.com, http://cadena100.es, http://europafm.es and http://kissfm.es
Bibliographic Data
| ID | 12723876 |
|---|---|
| Authors | Avelino Amoedo Casais (0000-0001-9760-4107, Universidad de Navarra, corresponding author), Mara del Pilar Martnez-Costa (Universidad de Navarra), Elsa Moreno Moreno (0000-0003-4066-6475, Universidad de Navarra) |
| Year | 2009 |
| Volume | 6 |
| Issue | 1 |
| Pages | 5-20 |
| Publication date | 2009-02-01 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Radio Journal International Studies in Broadcast & Audio Media (JOURNAL) |
| Journal identifiers | ISSN: 1476-4504 • E-ISSN: 2040-1388 |
| Publisher | Intellect (PUBLISHER • GB) |
| DOI | 10.1386/rajo.6.1.5_4 |
| OpenAlex | W4252905752 |
| Language | EN |
| Citations received | 1 |
Increasing online activity and greater competition in the traditional broadcast market are changing the face of commercial music radio in Spain. Music networks have begun to provide supplementary content alongside their radio broadcasts in order to impart distinctiveness to their Internet presence. This study examines the websites of a number of Spanish music stations and reports on the content of those sites, their relationship to the traditional broadcast content, the types of services available and the methods used to encourage user interaction
Optimal distinctiveness theory · The Internet · World Wide Web · Computer Science · Media and Digital Communication · Media, Journalism, and Communication History · Psychology · Radio, Podcasts, and Digital Media
| Citations per year | 0.13 |
|---|---|
| Citation span | 2018 - 2018 (1) |
| Highly cited | No |