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Kyongseok Kim

Biographic Data

ID6745741
NAMEKyongseok Kim
GIVEN NAMESKyongseok
FAMILY NAMEKim
SIGNATUREKIM K
AFFILIATIONSTowson University
ORCID0000-0003-1216-1154
VERIFIEDYes
TOTAL WORKS4
TOTAL CITATIONS0
AUTHOR COUNT4
EDITOR COUNT0
FIRST PUBLICATION YEAR2020
LATEST PUBLICATION YEAR2025
H-INDEX0
  • A Cognitive Load Model of Entertainment Education

    Hyang Sook Kim, Kyongseok Kim•ARTICLE•Mass Communication & Society•2025•References: 10

  • Communicating Climate Change in the Era of Anxiety

    Kyongseok Kim•ARTICLE•Environmental Communication•2024

    Research investigating the effectiveness of proximizing climate change, guided by Construal Level Theory (CLT), has produced mixed results regarding its ability to foster climate engagement. This study aimed to clarify these mixed findings by examining the roles of climate anxiety and efficacy perception as potential moderating factors. Using data from 1,045 adults, a double-moderated-mediation model was tested, focusing on the interplay between …

  • Do viewers really talk about ads during commercial breaks? Findings from a South Korean social TV platform

    Kyongseok Kim, Hyang Sook Kim et al.•ARTICLE•Asian Journal of Communication•2021

    As live TV has lost viewers to streaming services and digital videos, TV producers have strived to bring viewers back to TV screens by integrating social features in programing. Meanwhile, social TV has become a prevalent TV-viewing pattern. Although previous findings indicate that social TV can help increase engagement with TV programs, how it benefits advertisers is still uncertain. This study sheds light on this idea by investigating what live…

  • Open Captioning as a Means of Communicating Health Information

    Hyang Sook Kim, Kyongseok Kim•ARTICLE•Journal of Broadcasting &…•2020

    Despite considerable research on entertainment-education, the influence of cognition on viewer appreciation and learning remains unclear. A pretest-posttest laboratory experiment was conducted to examine the effects of explicit health information embedded in a medical drama via video captioning on the processing of the narrative and health information and acquisition of health knowledge. The captions increased cognitive load for health informatio…

No prominent works on this page.

  • Open Captioning as a Means of Communicating Health Information

    Hyang Sook Kim, Kyongseok Kim•ARTICLE•Journal of Broadcasting &…•2020

    Despite considerable research on entertainment-education, the influence of cognition on viewer appreciation and learning remains unclear. A pretest-posttest laboratory experiment was conducted to examine the effects of explicit health information embedded in a medical drama via video captioning on the processing of the narrative and health information and acquisition of health knowledge. The captions increased cognitive load for health informatio…

  • Do viewers really talk about ads during commercial breaks? Findings from a South Korean social TV platform

    Kyongseok Kim, Hyang Sook Kim et al.•ARTICLE•Asian Journal of Communication•2021

    As live TV has lost viewers to streaming services and digital videos, TV producers have strived to bring viewers back to TV screens by integrating social features in programing. Meanwhile, social TV has become a prevalent TV-viewing pattern. Although previous findings indicate that social TV can help increase engagement with TV programs, how it benefits advertisers is still uncertain. This study sheds light on this idea by investigating what live…

  • Communicating Climate Change in the Era of Anxiety

    Kyongseok Kim•ARTICLE•Environmental Communication•2024

    Research investigating the effectiveness of proximizing climate change, guided by Construal Level Theory (CLT), has produced mixed results regarding its ability to foster climate engagement. This study aimed to clarify these mixed findings by examining the roles of climate anxiety and efficacy perception as potential moderating factors. Using data from 1,045 adults, a double-moderated-mediation model was tested, focusing on the interplay between …

  • A Cognitive Load Model of Entertainment Education

    Hyang Sook Kim, Kyongseok Kim•ARTICLE•Mass Communication & Society•2025•References: 10

Psychology (4 works) · Cognitive psychology (3 works) · Computer Science (3 works) · Media Influence and Health (3 works) · Art (2 works) · Cognition (2 works) · Cognitive Load (2 works) · Drama (2 works) · Entertainment (2 works) · Multimedia (2 works)

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