Nathaniel Evans
Biographic Data
| ID | 6748436 |
|---|---|
| NAME | Nathaniel Evans |
| GIVEN NAMES | Nathaniel |
| FAMILY NAME | Evans |
| SIGNATURE | EVANS N |
| AFFILIATIONS | University of Georgia |
| ORCID | 0000-0001-6607-6612 |
| VERIFIED | Yes |
| TOTAL WORKS | 8 |
| TOTAL CITATIONS | 6 |
| AUTHOR COUNT | 8 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2016 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Illegally beautiful? The role of trust and persuasion knowledge in online image manipulation disclosure effects
The accessibility of powerful photo editing tools has caused image retouching and manipulation to become widespread among sponsored social media content. Images in sponsored posts featuring influencers are often edited to reflect unrealistic body proportions, potentially harming consumers if they compare themselves to unattainable beauty standards. In response to this trend, regulators in different countries have moved to consider or adopt disclo…
Disclosure-Driven Recognition of Native Advertising: A Test of Two Competing Mechanisms
This study aims to contribute to the literature by examining how two opposite-valanced mechanisms (activation of conceptual persuasion knowledge and perceived transparency of the native advertising) explain positive and negative effects of sponsorship disclosures on brand responses (i.e., brand attitude and purchase intentions) and by examining the role of message source. An experiment (N = 133) showed that disclosures of native advertising decre…
How the Impact of Social Media Influencer Disclosures Changes over Time: Discounting Cues and Exposure Level Can Affect Consumer Attitudes and Purchase Intention
Despite substantial research on disclosure-related effects in social media influencer advertising, less is known about the impact of varied exposure levels on social media influencer advertising outcomes over time. Through a mixed-factorial online experiment, the authors of this study explore how evaluative persuasion knowledge expressed through skepticism mediates the effects of disclosures and exposure level on brand attitude and purchase inten…
Exploring How Disclosure Works for Listicle-Style Native Advertising: The Role of Persuasion Knowledge, Persuasion Appropriateness, and Supplementary Disclosure Effect of Brand Social Media
Listicles are a new media phenomenon and appear on a news organization’s website; they are articles that use a ranked list and offer concise details about a topic to readers. The study explores how consumers recognize and understand native ad forms that mimic listicle-style online news articles. We investigated whether the inclusion of a disclosure or a companion brand social media post triggers the same effect and process provoked by conceptual …
The Covert Advertising Recognition and Effects (Care) model: Processes of persuasion in native advertising and other masked formats
Covert advertisements, or those that utilize the guise and delivery mechanisms of familiar non-advertising formats, differ from other more direct forms of advertising in several ways that are important for understanding users’ psychological responses. Research across various covert advertising formats including various forms of sponsored editorial content, other native advertising formats, and product placement has shown that variation consumers’…
An introduction to the special issue on native and covert advertising formats
In recent years, the ubiquity and growth in mobile and online content consumption has fueled the proliferation of digital advertising formats. In attempts to engage consumers, advertisers have incr
Going Native: Effects of Disclosure Position and Language on the Recognition and Evaluation of Online Native Advertising
Despite recent industry attention, questions remain about how native advertising is perceived and processed by consumers. Two experiments examined effects of language and positioning in native advertising disclosures on recognition of the content as advertising, effects of recognition on brand and publisher evaluations, and whether disclosure position affects visual attention. Findings show that middle or bottom positioning and wording using “adv…
What Does a Gamer Look Like? Video Games, Advertising, and Diversity
Recent years have seen changes to the video game industry and the image of video game players. There are more games on the market and a larger variety of ways to play those games. Yet, despite market shifts, authors such as Shaw demonstrate that there are still tensions surrounding gamer identification. Even as next-generation systems (such as the Xbox One, the PlayStation 4, and the Wii U) and casual gaming take hold of the market, tension remai…
What Does a Gamer Look Like? Video Games, Advertising, and Diversity
Recent years have seen changes to the video game industry and the image of video game players. There are more games on the market and a larger variety of ways to play those games. Yet, despite market shifts, authors such as Shaw demonstrate that there are still tensions surrounding gamer identification. Even as next-generation systems (such as the Xbox One, the PlayStation 4, and the Wii U) and casual gaming take hold of the market, tension remai…
Going Native: Effects of Disclosure Position and Language on the Recognition and Evaluation of Online Native Advertising
Despite recent industry attention, questions remain about how native advertising is perceived and processed by consumers. Two experiments examined effects of language and positioning in native advertising disclosures on recognition of the content as advertising, effects of recognition on brand and publisher evaluations, and whether disclosure position affects visual attention. Findings show that middle or bottom positioning and wording using “adv…
What Does a Gamer Look Like? Video Games, Advertising, and Diversity
Recent years have seen changes to the video game industry and the image of video game players. There are more games on the market and a larger variety of ways to play those games. Yet, despite market shifts, authors such as Shaw demonstrate that there are still tensions surrounding gamer identification. Even as next-generation systems (such as the Xbox One, the PlayStation 4, and the Wii U) and casual gaming take hold of the market, tension remai…
The Covert Advertising Recognition and Effects (Care) model: Processes of persuasion in native advertising and other masked formats
Covert advertisements, or those that utilize the guise and delivery mechanisms of familiar non-advertising formats, differ from other more direct forms of advertising in several ways that are important for understanding users’ psychological responses. Research across various covert advertising formats including various forms of sponsored editorial content, other native advertising formats, and product placement has shown that variation consumers’…
An introduction to the special issue on native and covert advertising formats
In recent years, the ubiquity and growth in mobile and online content consumption has fueled the proliferation of digital advertising formats. In attempts to engage consumers, advertisers have incr
Exploring How Disclosure Works for Listicle-Style Native Advertising: The Role of Persuasion Knowledge, Persuasion Appropriateness, and Supplementary Disclosure Effect of Brand Social Media
Listicles are a new media phenomenon and appear on a news organization’s website; they are articles that use a ranked list and offer concise details about a topic to readers. The study explores how consumers recognize and understand native ad forms that mimic listicle-style online news articles. We investigated whether the inclusion of a disclosure or a companion brand social media post triggers the same effect and process provoked by conceptual …
How the Impact of Social Media Influencer Disclosures Changes over Time: Discounting Cues and Exposure Level Can Affect Consumer Attitudes and Purchase Intention
Despite substantial research on disclosure-related effects in social media influencer advertising, less is known about the impact of varied exposure levels on social media influencer advertising outcomes over time. Through a mixed-factorial online experiment, the authors of this study explore how evaluative persuasion knowledge expressed through skepticism mediates the effects of disclosures and exposure level on brand attitude and purchase inten…
Disclosure-Driven Recognition of Native Advertising: A Test of Two Competing Mechanisms
This study aims to contribute to the literature by examining how two opposite-valanced mechanisms (activation of conceptual persuasion knowledge and perceived transparency of the native advertising) explain positive and negative effects of sponsorship disclosures on brand responses (i.e., brand attitude and purchase intentions) and by examining the role of message source. An experiment (N = 133) showed that disclosures of native advertising decre…
Illegally beautiful? The role of trust and persuasion knowledge in online image manipulation disclosure effects
The accessibility of powerful photo editing tools has caused image retouching and manipulation to become widespread among sponsored social media content. Images in sponsored posts featuring influencers are often edited to reflect unrealistic body proportions, potentially harming consumers if they compare themselves to unattainable beauty standards. In response to this trend, regulators in different countries have moved to consider or adopt disclo…
Advertising (8 works) · Business (8 works) · Psychology (7 works) · Computer Science (6 works) · Consumer Behavior in Brand Consumption and Identification (6 works) · Digital Marketing and Social Media (6 works) · Persuasion (5 works) · Social Psychology (5 works) · Perception (4 works) · World Wide Web (4 works)