Mats Heide
Biographic Data
| ID | 6760754 |
|---|---|
| NAME | Mats Heide |
| GIVEN NAMES | Mats |
| FAMILY NAME | Heide |
| SIGNATURE | HEIDE M |
| AFFILIATIONS | Lund University |
| ORCID | 0000-0001-5102-9602 |
| VERIFIED | Yes |
| TOTAL WORKS | 9 |
| TOTAL CITATIONS | 38 |
| AUTHOR COUNT | 9 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2011 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 3 |
Service logic – the key to strategic listening: Introducing the framework of strategic listening for value creation
Purpose Listening is often ignored and not understood as an organizational strategic resource. In this conceptual article, we explain why listening is downplayed by combining the two research fields, namely service management and strategic communication. We propose that organizations embrace service logic as a perspective of managing organizations. Service logic has a stakeholder-centric approach to value creation, which provides excellent prereq…
The Unclear Role of Strategic Communicators: Professionalization Through Reflexivity on Action
The strategic role of communication practitioners has been discussedsince the 1970s. While it might not be surprising that managers andcoworkers view their roles as unclear, it is more surprising that commu-nication practitioners themselves also struggle with explaining theirstrategic roles and the value of their work. To elucidate the strategicwork of communication practitioners, we conducted a study of individualand group interviews with 81 sen…
Voicing the organization on social media: Towards a nuanced understanding of coworker voice and sources of control
Purpose This article aims to (1) increase the knowledge of how coworkers experience voicing the organization on external social media and (2) deepen and nuance the knowledge of the sources of voice control involved in such communication processes. The study helps understand coworker voicing on social media as situated identity expressions through which coworkers negotiate and contest the organizational identity, thereby co-constituting a polyphon…
What was that all about? On internal crisis communication and communicative coworkership during a pandemic
Purpose The aim of this paper is to contribute with increased knowledge of the complex role of internal communication during a crisis like the COVID-19 pandemic. More specifically, the authors want to address the following research questions. How can the overall approach to internal crisis communication during the pandemic be interpreted, and what view of internal crisis communication does this approach reflect? What has been characteristic of th…
Developing a Communicative Logic –The Key to Communication Professionalism
Communication practitioners still struggle to increase their status and legitimacy, and the value of their work is often questioned. The general perception of the occupation is often related to the idea that communication practitioners manipulate with misleading information and primarily are involved in superficial activities such as image and reputation building. In attempting to defend themselves from criticism and enhance their status, communi…
Expanding the Scope of Strategic Communication: Towards a Holistic Understanding of Organizational Complexity
The purpose of this article is to contribute to the discussion concerning the present position and future directions of strategic communication by looking into the past and offering some proposals and a vision of how to develop and advance the field further. Research in strategic communication has mostly focused on communication professionals working in communication departments or agencies as primary agents of communication. However, this reflec…
Revisiting a Social Constructionist Approach to Crisis Communication– Investigating Contemporary Crises in China
The current study provides a social constructionist approach to crisis communication in the Chinese context. Crisis communication is viewed as a form of strategic communication, involving multiple stakeholders in situations that are dependent on context, space and time. This approach provides a much-needed path for investigating and understanding crisis communication practices in contemporary China. The distinct Chinese context for crisis communi…
Trust and Brand Recovery Campaigns in Crisis: Findus Nordic and the Horsemeat Scandal
The aim of this study is to describe and analyze a transboundary crisis, focusing on crisis communication from the perspective of an involved major corporation. More concretely, the intent is to increase understanding of how Findus Nordic in Sweden managed the crisis communication response and repair of its trust and corporate brand during and after the horsemeat scandal in 2013. The case study is based on a theoretical framework that consists of…
Putting Coworkers in the Limelight: New Challenges for Communication Professionals
Coworkers have received remarkably little attention in research and in practice within the field of strategic communication. The heroic view of leadership has nourished a view of coworkers as passive recipients rather than active and influential communicators. The first aim of this article is to illuminate how coworkership can be described and understood from a communication perspective. A greater focus on coworkers in strategic communication res…
Expanding the Scope of Strategic Communication: Towards a Holistic Understanding of Organizational Complexity
The purpose of this article is to contribute to the discussion concerning the present position and future directions of strategic communication by looking into the past and offering some proposals and a vision of how to develop and advance the field further. Research in strategic communication has mostly focused on communication professionals working in communication departments or agencies as primary agents of communication. However, this reflec…
Putting Coworkers in the Limelight: New Challenges for Communication Professionals
Coworkers have received remarkably little attention in research and in practice within the field of strategic communication. The heroic view of leadership has nourished a view of coworkers as passive recipients rather than active and influential communicators. The first aim of this article is to illuminate how coworkership can be described and understood from a communication perspective. A greater focus on coworkers in strategic communication res…
Trust and Brand Recovery Campaigns in Crisis: Findus Nordic and the Horsemeat Scandal
The aim of this study is to describe and analyze a transboundary crisis, focusing on crisis communication from the perspective of an involved major corporation. More concretely, the intent is to increase understanding of how Findus Nordic in Sweden managed the crisis communication response and repair of its trust and corporate brand during and after the horsemeat scandal in 2013. The case study is based on a theoretical framework that consists of…
Revisiting a Social Constructionist Approach to Crisis Communication– Investigating Contemporary Crises in China
The current study provides a social constructionist approach to crisis communication in the Chinese context. Crisis communication is viewed as a form of strategic communication, involving multiple stakeholders in situations that are dependent on context, space and time. This approach provides a much-needed path for investigating and understanding crisis communication practices in contemporary China. The distinct Chinese context for crisis communi…
Developing a Communicative Logic –The Key to Communication Professionalism
Communication practitioners still struggle to increase their status and legitimacy, and the value of their work is often questioned. The general perception of the occupation is often related to the idea that communication practitioners manipulate with misleading information and primarily are involved in superficial activities such as image and reputation building. In attempting to defend themselves from criticism and enhance their status, communi…
Putting Coworkers in the Limelight: New Challenges for Communication Professionals
Coworkers have received remarkably little attention in research and in practice within the field of strategic communication. The heroic view of leadership has nourished a view of coworkers as passive recipients rather than active and influential communicators. The first aim of this article is to illuminate how coworkership can be described and understood from a communication perspective. A greater focus on coworkers in strategic communication res…
Trust and Brand Recovery Campaigns in Crisis: Findus Nordic and the Horsemeat Scandal
The aim of this study is to describe and analyze a transboundary crisis, focusing on crisis communication from the perspective of an involved major corporation. More concretely, the intent is to increase understanding of how Findus Nordic in Sweden managed the crisis communication response and repair of its trust and corporate brand during and after the horsemeat scandal in 2013. The case study is based on a theoretical framework that consists of…
Revisiting a Social Constructionist Approach to Crisis Communication– Investigating Contemporary Crises in China
The current study provides a social constructionist approach to crisis communication in the Chinese context. Crisis communication is viewed as a form of strategic communication, involving multiple stakeholders in situations that are dependent on context, space and time. This approach provides a much-needed path for investigating and understanding crisis communication practices in contemporary China. The distinct Chinese context for crisis communi…
Expanding the Scope of Strategic Communication: Towards a Holistic Understanding of Organizational Complexity
The purpose of this article is to contribute to the discussion concerning the present position and future directions of strategic communication by looking into the past and offering some proposals and a vision of how to develop and advance the field further. Research in strategic communication has mostly focused on communication professionals working in communication departments or agencies as primary agents of communication. However, this reflec…
What was that all about? On internal crisis communication and communicative coworkership during a pandemic
Purpose The aim of this paper is to contribute with increased knowledge of the complex role of internal communication during a crisis like the COVID-19 pandemic. More specifically, the authors want to address the following research questions. How can the overall approach to internal crisis communication during the pandemic be interpreted, and what view of internal crisis communication does this approach reflect? What has been characteristic of th…
Developing a Communicative Logic –The Key to Communication Professionalism
Communication practitioners still struggle to increase their status and legitimacy, and the value of their work is often questioned. The general perception of the occupation is often related to the idea that communication practitioners manipulate with misleading information and primarily are involved in superficial activities such as image and reputation building. In attempting to defend themselves from criticism and enhance their status, communi…
Voicing the organization on social media: Towards a nuanced understanding of coworker voice and sources of control
Purpose This article aims to (1) increase the knowledge of how coworkers experience voicing the organization on external social media and (2) deepen and nuance the knowledge of the sources of voice control involved in such communication processes. The study helps understand coworker voicing on social media as situated identity expressions through which coworkers negotiate and contest the organizational identity, thereby co-constituting a polyphon…
Service logic – the key to strategic listening: Introducing the framework of strategic listening for value creation
Purpose Listening is often ignored and not understood as an organizational strategic resource. In this conceptual article, we explain why listening is downplayed by combining the two research fields, namely service management and strategic communication. We propose that organizations embrace service logic as a perspective of managing organizations. Service logic has a stakeholder-centric approach to value creation, which provides excellent prereq…
The Unclear Role of Strategic Communicators: Professionalization Through Reflexivity on Action
The strategic role of communication practitioners has been discussedsince the 1970s. While it might not be surprising that managers andcoworkers view their roles as unclear, it is more surprising that commu-nication practitioners themselves also struggle with explaining theirstrategic roles and the value of their work. To elucidate the strategicwork of communication practitioners, we conducted a study of individualand group interviews with 81 sen…
Political science (9 works) · Public relations (9 works) · Public Relations and Crisis Communication (8 works) · Sociology (6 works) · Psychology (5 works) · Business (4 works) · Computer Science (4 works) · Management and Organizational Studies (4 works) · Social science (4 works) · Communication studies (3 works)