Voicing the organization on social media
Towards a nuanced understanding of coworker voice and sources of control
Bibliographic Data
| ID | 21696047 |
|---|---|
| Authors | Rickard Andersson (0000-0002-4140-8091, Lund University, corresponding author), Mats Heide (0000-0001-5102-9602, Lund University), Charlotte Simonsson (0000-0001-5824-8920, Lund University) |
| Year | 2024 |
| Volume | 28 |
| Issue | 2 |
| Pages | 294-312 |
| Publication date | 2024-06-03 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Communication Management (JOURNAL) |
| Journal identifiers | ISSN: 1363-254X • E-ISSN: 1478-0852 |
| Publisher | Emerald (PUBLISHER) |
| DOI | 10.1108/jcom-01-2023-0013 |
| OpenAlex | W4387760324 |
| Language | EN |
| Citations received | 7 |
| References cited | 50 |
Purpose This article aims to (1) increase the knowledge of how coworkers experience voicing the organization on external social media and (2) deepen and nuance the knowledge of the sources of voice control involved in such communication processes. The study helps understand coworker voicing on social media as situated identity expressions through which coworkers negotiate and contest the organizational identity, thereby co-constituting a polyphonic organization. Design/methodology/approach The study draws upon a constitutive perspective on communication and a communication-centered perspective on identity and organizational identification to investigate the voicing of organizational members of the Swedish Police Force on social media. The article is based on a qualitative study where interviews with police officers and communication professionals at the Swedish Police Authority constitute the main empirical material. A content analysis of selected social media accounts provided important background information to the interviews and enriched the understanding of coworker voice. Findings This analysis shows that coworkers voice the organization differently. Furthermore, the study of how coworkers experience this voicing indicates that these variations in how coworkers voice the organization depend on how strongly they identify or disidentify with organizational identity and image expressions voiced by significant others. Based on the analysis, this study presents four voice positions highlighting coworkers' varying degrees of identification/disidentification when voicing their organization on social media and reflecting upon their experiences of voicing. Furthermore, the analysis also demonstrates four sources of voice control: (1) management, (2) colleagues, (3) significant non-members and (4) the status and position of the coworker's voice. These four sources of voice control influence coworkers' voices on social media. Practical implications This study also contributes with practical implications, for example that the traditional idea of monophonic organizations must be revised and also embrace a polyphonic, bottom-up approach to strengthening internal trust and organizational identity. This comes naturally with the price of less control and predictability by management but with the benefits of increased coworker engagement and pride. Originality/value This study contributes new knowledge and a nuanced understanding of coworker voice on social media and the sources of control that influence coworkers' voices
Employee voice · Linguistics · Political science · Public relations · Social group · Social identity theory · Social media · Voice · Management and Organizational Studies · Psychology · Public Relations and Crisis Communication · Social Psychology · Team Dynamics and Performance
Critical Making Workshops for Enhancing Public‐Sector Social Media Communication
Tug of War or Pulling Together? Comparing Reciprocal Task Role Expectations of Professional Communicators and Scientists in Organizational Science Communication
Organizational Voicing Architecture in the Age of Social Media – a Case Study in Professional Service Organizations
Content analysis of video data using text and voice analysis
“It leaves a bitter aftertaste”
Speaking out freely
Is It Like in Thin Blue Line ?”
The Communicative Constitution of Organization, Organizing, and Organizationality
Organizational Identity and Identification
Beyond Power and Resistance
Identity Work and Organizational Identification
Identities and Identity Work in Organizations
Employee Voice Behavior
When Voice Matters
Organizational Identity and Organizational Identification
On Organizational Becoming
What was that all about? On internal crisis communication and communicative coworkership during a pandemic
Organizing beyond organization
Employee Voice and Silence
Developing a Communicative Logic –The Key to Communication Professionalism
Leadership and Internal Communication
Self-censorship on Internal Social Media
Communication Theory
Active Employee Communication Roles in Organizations
The Communicational Basis of Organization
Development of a Structurational Model of Identification in the Organization
The role of digitally-enabled employee voice in fostering positive change and affective commitment in centralized organizations
Stigma, identity and power
The dynamics of organizational identity
What makes communication 'organizational
A classification of illocutionary acts
Methodological Practicalities in Analytical Generalization
Five Misunderstandings About Case-Study Research
| Unique citing works | 7 |
|---|---|
| Citations per year | 3,5 |
| Citation span | 2024 - 2026 (3) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 7 |