Jichuan Zong

Biographic Data

ID6813615
NAMEJichuan Zong
GIVEN NAMESJichuan
FAMILY NAMEZong
SIGNATUREZONG J
AFFILIATIONSNankai University
VERIFIEDNo
TOTAL WORKS4
TOTAL CITATIONS4
WORKS AS AUTHOR4
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2008
LATEST PUBLICATION YEAR2026
H-INDEX2

  • The Robustness of Mental Accounting Across 21 Countries

    Open AccessGiulia Priolo, Federica Stablum et al.ARTICLEJournal of Consumer Research2026

    First introduced four decades ago, the influential concept of mental accounting—how people mentally organize, evaluate, and track financial activities—posits that consumers often defy traditional economic rationality, treating money as non-fungible across discrete mental accounts. In this research, we present the first large-scale test of the replicability and generalizability of mental accounting effects, using a sample of 5,589 participants fro…

  • Gain and Loss Domains and the Choice of Welfare Measure of Positive and Negative Changes

    Open AccessJack L Knetsch, Yohanes E Riyanto et al.ARTICLEJournal of Benefit-Cost Analysis2012Cited by: 2References: 3

    Mounting evidence continues to suggest that people value changes in terms of a neutral reference state and that those in the domain of losses are commonly valued far more than those in the gains. Consequently, both negative and positive changes in the domain of losses, including mitigation of losses such as restoring environmental quality and reducing accident rates, may be more accurately valued with the minimum acceptable-compensation (WTA) mea…

  • Online Pricing Dispersion of Chinese Hotels

    Jichuan Zong, Fangfang Tang et al.ARTICLEJournal of China Tourism Research2008Cited by: 2

    This study examined the issue of pricing practices across third‐party online intermediaries, and measured the scale of price dispersion in the hotel online booking market in Mainland China. The empirical results reveal that all four factors have significant effects on price dispersion of hotel online reservations, and the effects of type, rank, and location on price dispersion do not change along the factor of date. Key findings include: the high…

  • Hotel electronic marketing and online price dispersion in mainland China

    Fangfang Tang, Jichuan ZongARTICLEChina Economic Journal2008

    This paper examines the hotel online-booking market in China. Information on prices along with three attributes, room type, location, and star rank, have been collected from nine representative online-booking websites. The empirical results show significant relationships between price dispersion and the room attributes. Key findings include: the higher the hotel rank and room type, the larger the price dispersion; the three cities exhibit differe…