Hotel electronic marketing and online price dispersion in mainland China
Bibliographic Data
| ID | 12918007 |
|---|---|
| Authors | Fangfang Tang (0000-0003-2761-8524, Peking University, corresponding author), Jichuan Zong (Nankai University) |
| Year | 2008 |
| Volume | 1 |
| Issue | 3 |
| Pages | 303-315 |
| Publication date | 2008-12-15 |
| Open Access | No |
| Type | ARTICLE |
| Venue | China Economic Journal (JOURNAL) |
| Journal identifiers | ISSN: 1753-8963 • E-ISSN: 1753-8971 |
| Publisher | Routledge (PUBLISHER • GB) |
| DOI | 10.1080/17538960802567776 |
| OpenAlex | W2135422455 |
| Language | EN |
| Citations received | 1 |
| References cited | 19 |
This paper examines the hotel online-booking market in China. Information on prices along with three attributes, room type, location, and star rank, have been collected from nine representative online-booking websites. The empirical results show significant relationships between price dispersion and the room attributes. Key findings include: the higher the hotel rank and room type, the larger the price dispersion; the three cities exhibit different price dispersion patterns, and the higher the quality of the room, the larger the price dispersion is affected by location
Advertising · Business · China · Dispersion (optics · Econometrics · Economics · Geography · Key (lock · Mainland China · Price dispersion · Quality (philosophy · Rank (graph theory · Computer Science · Consumer Market Behavior and Pricing · Digital Marketing and Social Media · Digital Platforms and Economics · Mathematics · Marketing
| Citations per year | 0.08 |
|---|---|
| Citation span | 2013 - 2013 (1) |
| Highly cited | No |