Mariona Lladonosa-Latorre
Biographic Data
| ID | 6817204 |
|---|---|
| NAME | Mariona Lladonosa-Latorre |
| GIVEN NAMES | Mariona |
| FAMILY NAME | Lladonosa-Latorre |
| SIGNATURE | LLADONOSA-LATORRE M |
| AFFILIATIONS | Universitat de Lleida |
| ORCID | 0000-0002-7834-6218 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 1 |
Talking the nation over advertising
This article addresses how advertisements are narrative devices for the construction, imagination and diffusion of the nation’s depictions in the context of globalization. In this analytical sense, we suggest the current traits in advertising: the hyper-symbolization of the brand and the extrapolation of nation branding to product advertising. We study different representations of Catalonia through a sample of the audio-visual commercial advertis…
Banal nationalism and everyday nationalism in experiential advertising. A sample of advertisements broadcast on the Catalan public television (2009-2017)
This article explores representations of Catalan identity in contemporary experiential advertising in order to assess whether the symbolic universes and frames of meaning used exemplify the ideas of banal nationalism in Billig’s sense (1995) and/or everyday nationalism as described by Edensor (2002), in terms of retaining and reinforcing the mental frames of the nation. Drawing on a sample of 33 advertisements broadcast on TV3, the Catalan public…
Talking the nation over advertising
This article addresses how advertisements are narrative devices for the construction, imagination and diffusion of the nation’s depictions in the context of globalization. In this analytical sense, we suggest the current traits in advertising: the hyper-symbolization of the brand and the extrapolation of nation branding to product advertising. We study different representations of Catalonia through a sample of the audio-visual commercial advertis…
Banal nationalism and everyday nationalism in experiential advertising. A sample of advertisements broadcast on the Catalan public television (2009-2017)
This article explores representations of Catalan identity in contemporary experiential advertising in order to assess whether the symbolic universes and frames of meaning used exemplify the ideas of banal nationalism in Billig’s sense (1995) and/or everyday nationalism as described by Edensor (2002), in terms of retaining and reinforcing the mental frames of the nation. Drawing on a sample of 33 advertisements broadcast on TV3, the Catalan public…
Talking the nation over advertising
This article addresses how advertisements are narrative devices for the construction, imagination and diffusion of the nation’s depictions in the context of globalization. In this analytical sense, we suggest the current traits in advertising: the hyper-symbolization of the brand and the extrapolation of nation branding to product advertising. We study different representations of Catalonia through a sample of the audio-visual commercial advertis…
Art (2 works) · Catalan (2 works) · Humanities (2 works) · Law (2 works) · Media, Gender, and Advertising (2 works) · Nationalism (2 works) · Political science (2 works) · Politics (2 works) · Advertising (1 works) · Business (1 works)