Talking the nation over advertising

The case of Catalan commercial advertisements

Bibliographic Data

ID12928435
AuthorsMariona Lladonosa-Latorre (0000-0002-7834-6218, Universitat de Lleida, corresponding author), Mariona Visa Barbosa (0000-0002-9261-264X, Universitat de Lleida)
Year2021
Volume13
Issue1
Pages63-82
Publication date2021-04-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueCatalan Journal of Communication & Cultural Studies (JOURNAL)
Journal identifiersISSN: 1757-1898 • E-ISSN: 1757-1901
PublisherIntellect (PUBLISHER • GB)
DOI10.1386/cjcs_00039_1
OpenAlexW3176586875
LanguageEN
Citations received1
References cited11

This article addresses how advertisements are narrative devices for the construction, imagination and diffusion of the nation’s depictions in the context of globalization. In this analytical sense, we suggest the current traits in advertising: the hyper-symbolization of the brand and the extrapolation of nation branding to product advertising. We study different representations of Catalonia through a sample of the audio-visual commercial advertising on food and drinks on public television in Catalonia between 2009 and 2017. These examples show the main symbolic frameworks of the nation and re-created identity through two types of depictions of Catalan tradition and experiential Catalanness, that which can exemplify the idea of banal nationalism in the sense of Billig and Edensor’s everyday nationalism. The main objective of our proposal is to understand commercial advertisements as forms of national discourse in everyday nationalism and how the private sector uses this

Advertising · Art · Business · Catalan · Context (archaeology · Humanities · Literature · Media studies · Narrative · Nation branding · National identity · Nationalism · Political science · Politics · Public relations · Slogan · Sociology · Culinary Culture and Tourism · History · Law · Media, Gender, and Advertising · Wine Industry and Tourism

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