Han Jin-Wook
Biographic Data
| ID | 6843317 |
|---|---|
| NAME | Han Jin-Wook |
| GIVEN NAMES | Han |
| FAMILY NAME | Jin-Wook |
| SIGNATURE | JIN-WOOK H |
| AFFILIATIONS | Kyung Hee University |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 0 |
Does “We” Matter for Esports Fans? Analyzing the Mediating Effects of the Sense of Fan Community on Team Identification and Fandom Behaviors
As an emerging field of study, scholars have constantly compared esports and traditional sports to find similarities and differences between the two sports fields. As various studies have called for more studies regarding the fan communities of esports, the present study analyzed the mediating effect of the sense of the esports fan community between team identification and consumer behaviors. This study employed a path analysis technique, utilizi…
No prominent works on this page.
Does “We” Matter for Esports Fans? Analyzing the Mediating Effects of the Sense of Fan Community on Team Identification and Fandom Behaviors
As an emerging field of study, scholars have constantly compared esports and traditional sports to find similarities and differences between the two sports fields. As various studies have called for more studies regarding the fan communities of esports, the present study analyzed the mediating effect of the sense of the esports fan community between team identification and consumer behaviors. This study employed a path analysis technique, utilizi…
Advertising (1 works) · Business (1 works) · Digital Games and Media (1 works) · Fandom (1 works) · Identification (biology (1 works) · League (1 works) · Marketing (1 works) · Media studies (1 works) · Psychology (1 works) · Sense of community (1 works)