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Le Thi My Danh

Biographic Data

ID6843368
NAMELe Thi My Danh
GIVEN NAMESLe Thi My
FAMILY NAMEDanh
SIGNATUREDANH T M
AFFILIATIONSVietnam National University Ho Chi Minh City
ORCID0000-0001-5238-2600
VERIFIEDYes
TOTAL WORKS4
TOTAL CITATIONS0
WORKS AS AUTHOR4
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2023
LATEST PUBLICATION YEAR2026
H-INDEX0
  • The road to sustainability

    Le Thi My Danh, Trinh Ngoc Quy•ARTICLE•Social Responsibility Journal•2026

    Purpose Rapid urbanisation in Southeast Asian cities has intensified challenges related to traffic congestion, air pollution and sustainable mobility. In response, Ho Chi Minh City has recently introduced electric buses as part of its early-stage public transport transition. This study aims to examine young urban residents’ choices between electric buses and private vehicles, applying the stimulus–organism–response (S–O–R) framework to capture ho…

  • Investigating Youth’s Motivation for Practising Traditional Martial Art – Vovinam

    Open Access•Le Thi My Danh, Thi Kieu My Duong et al.•ARTICLE•Physical Culture and Sport…•2026•References: 6

    In Vietnam’s capital, Hanoi, young people are drawn to the martial art known as “Vovinam,” which has deep cultural origins in Vietnam. Young people in the “capital of a thousand years of civilisation” are both dynamic in discovering new things and eager to preserve the culture of the nation. With an emphasis on the moderating influence of national identity, this study attempts to determine the variables influencing students’ motivation to practic…

  • Why youth continue watching reality shows on social media? A case study in Vietnam

    Le Thi My Danh, Tran Thi Mai Linh et al.•ARTICLE•Media Asia•2025

    This research investigates the motivations of Vietnamese college students to use social media to watch reality shows. Understanding students’ motivations for using social media to watch reality shows is vital to developing relevant and compelling content, creating content that meets the insight of target audiences, and promoting the growth of the media industry and the interests of users and businesses. This research uniquely combines Technology …

  • Using the Culture Diamond Model to Analyze the Relations between the Artists on Audiences through Music Videos under Vietnamese Social Context Based on Case Study MV “There’s No One At All”

    Open Access•Le Thi My Danh, Tong Ai Linh et al.•ARTICLE•International Journal of Social…•2023

    The parasocial contact between artists/creators and audiences is partly established and maintained by media products. Media products such as music videos (MVs) and songs may contain not only the creators’ experiences but also their ideals, philosophy, and enthusiasm. Media products provide a means for audiences to approach admired icons. Audiences can comprehend the message and value the artist wants to impart. However, external factors such as c…

No prominent works on this page.

  • Using the Culture Diamond Model to Analyze the Relations between the Artists on Audiences through Music Videos under Vietnamese Social Context Based on Case Study MV “There’s No One At All”

    Open Access•Le Thi My Danh, Tong Ai Linh et al.•ARTICLE•International Journal of Social…•2023

    The parasocial contact between artists/creators and audiences is partly established and maintained by media products. Media products such as music videos (MVs) and songs may contain not only the creators’ experiences but also their ideals, philosophy, and enthusiasm. Media products provide a means for audiences to approach admired icons. Audiences can comprehend the message and value the artist wants to impart. However, external factors such as c…

  • Why youth continue watching reality shows on social media? A case study in Vietnam

    Le Thi My Danh, Tran Thi Mai Linh et al.•ARTICLE•Media Asia•2025

    This research investigates the motivations of Vietnamese college students to use social media to watch reality shows. Understanding students’ motivations for using social media to watch reality shows is vital to developing relevant and compelling content, creating content that meets the insight of target audiences, and promoting the growth of the media industry and the interests of users and businesses. This research uniquely combines Technology …

  • The road to sustainability

    Le Thi My Danh, Trinh Ngoc Quy•ARTICLE•Social Responsibility Journal•2026

    Purpose Rapid urbanisation in Southeast Asian cities has intensified challenges related to traffic congestion, air pollution and sustainable mobility. In response, Ho Chi Minh City has recently introduced electric buses as part of its early-stage public transport transition. This study aims to examine young urban residents’ choices between electric buses and private vehicles, applying the stimulus–organism–response (S–O–R) framework to capture ho…

  • Investigating Youth’s Motivation for Practising Traditional Martial Art – Vovinam

    Open Access•Le Thi My Danh, Thi Kieu My Duong et al.•ARTICLE•Physical Culture and Sport…•2026•References: 6

    In Vietnam’s capital, Hanoi, young people are drawn to the martial art known as “Vovinam,” which has deep cultural origins in Vietnam. Young people in the “capital of a thousand years of civilisation” are both dynamic in discovering new things and eager to preserve the culture of the nation. With an emphasis on the moderating influence of national identity, this study attempts to determine the variables influencing students’ motivation to practic…

Vietnamese (3 works) · Media studies (2 works) · Political science (2 works) · Psychology (2 works) · Social media (2 works) · Sociology (2 works) · Structural equation modeling (2 works) · Vietnamese History and Culture Studies (2 works) · Aesthetics (1 work) · Art (1 work)

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